SAP Concur vs Serko:Which is more popular by branded search?
In August 2026, SAP Concur had more branded searches than Serko among business travel management platforms worldwide. SAP Concur was estimated to have 220K branded searches compared to Serko’s 18.2K, and held a 28.8% Share of Search versus Serko’s 2.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, SAP Concur or Serko?
Compare corporate travel booking and expense platforms, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SAP Concur, Serko. The figures are in the table below the chart.
View monthly share of search table
| Month | Navan | SAP Concur | Egencia | Perk | Serko |
|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 29.3% | 14.8% | 12.1% | 1.6% |
| Nov 2025 | 37.8% | 32.2% | 16.2% | 11.1% | 2.7% |
| Dec 2025 | 37.7% | 38.8% | 13.4% | 7.5% | 2.6% |
| Jan 2026 | 42.6% | 30% | 18.3% | 7.1% | 2% |
| Feb 2026 | 39.2% | 33.7% | 16.8% | 7.9% | 2.3% |
| Mar 2026 | 40.2% | 34.1% | 17.2% | 6.6% | 1.9% |
| Apr 2026 | 40.3% | 33.8% | 17.3% | 6.7% | 1.9% |
| May 2026 | 44.6% | 31.1% | 15.6% | 6.1% | 2.5% |
| Jun 2026 | 42.6% | 35.5% | 15% | 4.8% | 2% |
| Jul 2026 | 46.7% | 32.5% | 13.6% | 4.5% | 2.7% |
| Aug 2026 | 50.2% | 28.8% | 14.6% | 4% | 2.4% |
| Sep 2026 | — | — | — | — | — |
How has the SAP Concur and Serko comparison changed over the last 12 months?
3 findings
- SAP Concur was ahead of Serko in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SAP Concur’s estimated Share of Search among business travel management platforms worldwide moved from 29.3% to 28.8%, and its estimated monthly branded searches moved from 270K to 220K.
- Across the 11 months ending August 2026, Serko’s estimated Share of Search among business travel management platforms worldwide moved from 1.6% to 2.4%, and its estimated monthly branded searches moved from 15K to 18.2K.
How did search popularity change for business travel management platforms worldwide in August 2026?
2 changes
In August 2026, SAP Concur lost estimated Share of Search among business travel management platforms worldwide, from 32.5% to 28.8%.
Estimated monthly branded searches for Serko worldwide rose 21.3% over 11 measured months, from 15K to 18.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using SAP Concur’s and Serko’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SAP Concur
19 branded search terms
- concur app
- concur expense
- concur expense app
- concur expense management
- concur expense software
- concur expenseit
- concur mobile app
- concur travel
- concur travel app
- SAP Concur
- sap concur app
- sap concur expense
- sap concur expense management
- sap concur expenseit
- sap concur mobile app
- sap concur pricing
- sap concur software
- sap concur travel
- sap concur travel and expense
Serko
4 branded search terms
- serko
- serko zeno
- zeno by serko
- zeno serko
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