Brandwave

How popular isNavan?

In September 2026, people searched for Navan by name about 386,000 times worldwide, about the same as the previous year. These searches made up 48.4% of all global corporate travel management company searches, placing Navan first out of nine companies. When we asked both ChatGPT and Google AI Overviews about corporate travel management companies, Navan appeared in four of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

Navan is the most searched of 9 competitors and the most recommended in AI answers.

  1. NavanShare of searches 48.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. SAP ConcurShare of searches 31.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. BCD TravelShare of searches 7.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. PerkShare of searches 4.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. FCM TravelShare of searches 2.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top corporate travel management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Navan was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Navan is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Navan1st
  2. BCD Travel2nd
  3. American Express Global Business Travel3rd
  4. Perk4th
  5. Corporate Traveler5th
  6. SAP Concur6th
  7. FCM Travel7th
  8. ATPI–
  9. Orbit World Travel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BCD Travel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Navan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Perk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • American Express Global Business Travel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SAP Concur3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corporate Traveler3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FCM Travel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ATPI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orbit World Travel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about corporate travel management companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which corporate travel management companies compete with Navan?

Navan against corporate travel management companies worldwide, by month

Share of searches by month for Navan, SAP Concur, BCD Travel, Perk, FCM Travel, Corporate Traveler. The figures are in the table below the chart.

View monthly share of searches table
MonthNavanSAP ConcurBCD TravelPerkFCM TravelCorporate TravelerAmerican Express Global Business TravelATPIOrbit World Travel
Oct 202544.7%29%5.7%12.8%2.6%2.1%1.4%1.4%0.38%
Nov 202539.9%31.7%7.6%11.7%2.8%2.8%1.5%1.5%0.43%
Dec 202538.2%36.9%8.9%7.6%2.7%2.2%1.5%1.5%0.48%
Jan 202646.4%30.1%7.3%7.7%2.7%2.2%1.8%1.5%0.41%
Feb 202641.3%32.7%7.9%8.4%2.9%2.9%1.9%1.6%0.44%
Mar 202642.9%33.7%8.1%7.1%2.4%2.4%1.6%1.3%0.39%
Apr 202643.5%34.2%6.8%7.2%2.5%2.5%1.7%1.4%0.38%
May 202646.9%30.1%7.3%6.4%2.7%2.7%2.2%1.5%0.4%
Jun 202644%34.6%8.4%5%2.5%2%1.7%1.4%0.39%
Jul 202648.1%31.1%7.5%4.6%2.8%2.8%1.5%1.2%0.47%
Aug 202652.9%28.2%6.8%4.2%2.5%2.5%1.4%1.1%0.4%
Sep 202648.4%31.4%7.6%4.6%2.8%2.3%1.5%1%0.35%
  1. 1.Navan

    48.4%

    Held 1st. 386K estimated branded searches, +0.78% vs prior month. Share -4.4 points.

  2. 2.SAP Concur

    31.4%

    Held 2nd. 250K estimated branded searches, +22.3% vs prior month. Share +3.1 points.

  3. Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.8 points.

  4. 4.Perk

    4.6%

    Held 4th. 36.9K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  5. Moved from 6th to 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  6. Moved from 5th to 6th. 18.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. Held 7th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  8. 8.ATPI

    1%

    Held 8th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. Held 9th. 2.8K estimated branded searches, -3.1% vs prior month. Share 0 points.

Compare popularity between Navan and its closest rivals

Every comparison with Navan

25 comparisons

How has branded search demand for Navan changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Navan worldwide held steady, from 387K to 386K.
  • Across the 12 months ending September 2026, Navan’s share of searches among corporate travel management companies worldwide increased from 44.7% to 48.4%.
  • Across the 12 months ending September 2026, Navan’s share of searches among corporate travel management companies worldwide peaked at 52.9% in August 2026 and was lowest at 38.2% in December 2025.

How did search popularity change for corporate travel management companies worldwide in September 2026?

6 changes
  1. In September 2026, SAP Concur gained share of searches among corporate travel management companies worldwide, from 28.2% to 31.4%.

  2. In September 2026, BCD Travel gained share of searches among corporate travel management companies worldwide, from 6.8% to 7.6%.

  3. In September 2026, Navan lost share of searches among corporate travel management companies worldwide, from 52.9% to 48.4%.

  4. In September 2026, FCM Travel rose from 6th to 5th among corporate travel management companies worldwide.

  5. In September 2026, Corporate Traveler fell from 5th to 6th among corporate travel management companies worldwide.

  6. Estimated monthly branded searches for Perk worldwide fell 66.7% over 12 measured months, from 111K to 36.9K in September 2026.

How are Navan’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Navan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • navan
  • navan expense
  • navan travel
  • navan tripactions
  • tripactions
  • tripactions navan

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How the Brand Demand Index is measured

Where does Navan compete?

Navan is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Expense management platforms1st of 1129.5%Show ranking
Spend management platforms1st of 1035.5%Show ranking
Business travel management platforms1st of 644.7%Show ranking
Corporate travel management companies1st of 948.4%Shown above
Creator with pink hair and a pink jacket

Is Navan your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.