Brandwave

American Express Global Business Travel vs Navan:Which is more popular?

In September 2026, Navan had more branded searches than American Express Global Business Travel among corporate travel management companies worldwide. Navan had about 386,000 branded searches, while American Express Global Business Travel had 12,100. Navan made up 48.6% of all corporate travel management company searches we track, and American Express Global Business Travel accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about corporate travel management companies, American Express Global Business Travel and Navan each appeared in four of the five answers. Navan was mentioned before American Express Global Business Travel in three out of four answers that named either.

Among corporate travel management companies worldwide in September 2026

Who do people search for more?

Navan, about 32 searches for every 1 for American Express Global Business Travel

Navan 386K searchesAmerican Express Global Business Travel 12.1K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

American Express Global Business Travel in 4 of 5Navan in 4 of 5

Who does AI recommend more?

Navan, named ahead of American Express Global Business Travel in 3 of 4 answers

Navan first in 3American Express Global Business Travel first in 1

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Top corporate travel management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, American Express Global Business Travel and Navan were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Navan was listed before American Express Global Business Travel in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Navan1st
  2. BCD Travel2nd
  3. American Express Global Business Travel3rd
  4. Perk4th
  5. Corporate Traveler5th
  6. SAP Concur6th
  7. FCM Travel7th
  8. ATPI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BCD Travel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Navan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Perk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • American Express Global Business Travel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SAP Concur3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corporate Traveler3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FCM Travel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ATPI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about corporate travel management companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is American Express Global Business Travel or Navan more popular in search?

This chart shows how often people search Google for American Express Global Business Travel and Navan by name. Each line represents a brand's share of searches for all eight corporate travel management companies we track, month by month, from English-language searches worldwide.

American Express Global Business Travel and Navan among corporate travel management companies worldwide, by month

Share of searches by month for Navan, American Express Global Business Travel. The figures are in the table below the chart.

View monthly share of searches table
MonthNavanSAP ConcurBCD TravelPerkFCM TravelCorporate TravelerAmerican Express Global Business TravelATPI
Oct 202544.8%29.1%5.7%12.8%2.6%2.1%1.4%1.4%
Nov 202540.1%31.8%7.7%11.8%2.8%2.8%1.5%1.5%
Dec 202538.4%37.1%9%7.7%2.7%2.2%1.5%1.5%
Jan 202646.6%30.2%7.3%7.8%2.7%2.2%1.8%1.5%
Feb 202641.5%32.8%7.9%8.4%2.9%2.9%1.9%1.6%
Mar 202643.1%33.9%8.1%7.1%2.4%2.4%1.6%1.3%
Apr 202643.7%34.3%6.8%7.2%2.5%2.5%1.7%1.4%
May 202647%30.3%7.3%6.4%2.7%2.7%2.2%1.5%
Jun 202644.2%34.8%8.4%5%2.5%2.1%1.7%1.4%
Jul 202648.3%31.3%7.6%4.6%2.8%2.8%1.5%1.2%
Aug 202653.1%28.4%6.9%4.2%2.5%2.5%1.4%1.1%
Sep 202648.6%31.5%7.6%4.6%2.8%2.3%1.5%1%

How has the American Express Global Business Travel and Navan comparison changed over the last 12 months?

3 findings

How did search popularity change for corporate travel management companies worldwide in September 2026?

1 change

  1. In September 2026, Navan lost share of searches among corporate travel management companies worldwide, from 53.1% to 48.6%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using American Express Global Business Travel’s and Navan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

American Express Global Business Travel

1 branded search term

  • american express global business travel

Navan

6 branded search terms

  • navan
  • navan expense
  • navan travel
  • navan tripactions
  • tripactions
  • tripactions navan

How the Brand Demand Index is measured

Other head-to-heads among corporate travel management companies

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