Certify vs Pleo:Which is more popular?
In September 2026, Certify had more branded searches than Pleo among expense management platforms worldwide. Certify had about 165,000 branded searches, while Pleo had 1,470. Certify made up 12.7% of all expense management platform searches we track, and Pleo accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about expense management platforms, neither Certify nor Pleo appeared in any of the five answers.
Who do people search for more?
Certify, about 113 searches for every 1 for Pleo
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top expense management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Certify nor Pleo showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Expensify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zoho Expense5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ramp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SAP Concur3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Airwallex3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Navan2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Brex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rydoo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Certify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pleo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about expense management platforms
5 answers
Asked ChatGPT
“Which expense management platform should I use?”
Asked ChatGPT
“What are the best expense management platforms?”
Asked ChatGPT
“What's the best expense management platform for a small finance team?”
Searched Google, AI Overview
“expense management software”
Searched Google, AI Overview
“expense management platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Certify or Pleo more popular in search?
This chart shows how often people search Google for Certify and Pleo by name. Each line represents a brand's share of searches for all 11 expense management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Certify, Pleo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Navan | SAP Concur | Airwallex | Certify | Expensify | Brex | Zoho Expense | Rydoo | Emburse | Ramp | Pleo |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 20.1% | 10.1% | 15% | 10.1% | 7.1% | 3.7% | 3% | 1.7% | 0.24% | 0.13% |
| Nov 2025 | 23.7% | 20.2% | 12.5% | 15.1% | 10.2% | 8.4% | 4.5% | 3% | 2% | 0.25% | 0.14% |
| Dec 2025 | 18.7% | 19.2% | 17.8% | 14.6% | 12% | 8.1% | 4.4% | 2.9% | 2% | 0.23% | 0.1% |
| Jan 2026 | 22.1% | 15.5% | 14.1% | 14.1% | 9.6% | 17.3% | 3.5% | 1.9% | 1.6% | 0.19% | 0.1% |
| Feb 2026 | 21.9% | 18.8% | 17.1% | 14% | 9.6% | 9.4% | 4.2% | 2.8% | 1.9% | 0.29% | 0.13% |
| Mar 2026 | 24.1% | 20.4% | 15.3% | 12.5% | 10.5% | 8.5% | 3.7% | 2.5% | 2% | 0.32% | 0.11% |
| Apr 2026 | 24.7% | 20.7% | 15.6% | 12.8% | 8.7% | 8.6% | 3.8% | 2.6% | 2.1% | 0.26% | 0.11% |
| May 2026 | 26% | 18.1% | 16.5% | 13.5% | 9% | 7.5% | 4% | 2.7% | 2.2% | 0.27% | 0.12% |
| Jun 2026 | 25.1% | 21% | 15.9% | 13% | 8.7% | 7.3% | 3.9% | 2.6% | 2.1% | 0.26% | 0.12% |
| Jul 2026 | 26% | 18.1% | 16.7% | 13.6% | 9.1% | 7.6% | 4.1% | 2.2% | 2.2% | 0.22% | 0.12% |
| Aug 2026 | 29.9% | 17.1% | 15.8% | 12.9% | 8.6% | 7.1% | 3.9% | 2.1% | 2.1% | 0.26% | 0.09% |
| Sep 2026 | 29.5% | 20.4% | 12.7% | 12.7% | 8.4% | 7% | 3.8% | 2.5% | 2.5% | 0.25% | 0.11% |
How has the Certify and Pleo comparison changed over the last 12 months?
3 findings
- Certify was ahead of Pleo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Certify’s share of searches among expense management platforms worldwide moved from 15% to 12.7%, and its estimated monthly branded searches moved from 202K to 165K.
- Across the 12 months ending September 2026, Pleo’s share of searches among expense management platforms worldwide moved from 0.13% to 0.11%, and its estimated monthly branded searches moved from 1.8K to 1.5K.
How did search popularity change for expense management platforms worldwide in September 2026?
2 changes
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Certify’s and Pleo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among expense management platforms
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