Brex vs Rho:Which is more popular by branded search?
In August 2026, Brex had more branded searches than Rho among business banking platforms worldwide. Brex was estimated to have 93.6K branded searches compared to Rho’s 5.4K, and held a 34.2% Share of Search versus Rho’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brex or Rho?
Compare the banks and platforms small businesses bank with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brex, Rho. The figures are in the table below the chart.
View monthly share of search table
| Month | Brex | Bluevine | Mercury | Novo | Rho |
|---|---|---|---|---|---|
| Oct 2025 | 40% | 29.2% | 23.9% | 4.8% | 2.1% |
| Nov 2025 | 39.5% | 30.2% | 24.7% | 4% | 1.5% |
| Dec 2025 | 39.8% | 29.8% | 24.4% | 4.9% | 1.2% |
| Jan 2026 | 61.1% | 17.6% | 17.6% | 2.9% | 0.86% |
| Feb 2026 | 41.1% | 26.2% | 26.2% | 5.2% | 1.3% |
| Mar 2026 | 37% | 28.6% | 28.6% | 4.7% | 1.1% |
| Apr 2026 | 36.9% | 29% | 29% | 3.9% | 1.2% |
| May 2026 | 34.6% | 32.9% | 26.9% | 4.4% | 1.3% |
| Jun 2026 | 34.2% | 32.9% | 26.9% | 4.4% | 1.6% |
| Jul 2026 | 34.5% | 33.1% | 27.1% | 3.6% | 1.6% |
| Aug 2026 | 34.2% | 33.1% | 27.1% | 3.6% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the Brex and Rho comparison changed over the last 12 months?
3 findings
- Brex was ahead of Rho in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brex’s estimated Share of Search among business banking platforms worldwide moved from 40% to 34.2%, and its estimated monthly branded searches moved from 101K to 93.6K.
- Across the 11 months ending August 2026, Rho’s estimated Share of Search among business banking platforms worldwide moved from 2.1% to 2%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for business banking platforms worldwide in August 2026?
1 change
Rho’s estimated Share of Search among business banking platforms worldwide has gained ground for 3 months in a row, from 1.3% to 2% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Brex’s and Rho’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.