Bluevine vs Mercury:Which is more popular by branded search?
In August 2026, Bluevine had more branded searches than Mercury among business banking platforms worldwide. Bluevine was estimated to have 90.5K branded searches compared to Mercury’s 74K, and held a 33.1% Share of Search versus Mercury’s 27.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bluevine or Mercury?
Compare the banks and platforms small businesses bank with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bluevine, Mercury. The figures are in the table below the chart.
View monthly share of search table
| Month | Brex | Bluevine | Mercury | Novo | Rho |
|---|---|---|---|---|---|
| Oct 2025 | 40% | 29.2% | 23.9% | 4.8% | 2.1% |
| Nov 2025 | 39.5% | 30.2% | 24.7% | 4% | 1.5% |
| Dec 2025 | 39.8% | 29.8% | 24.4% | 4.9% | 1.2% |
| Jan 2026 | 61.1% | 17.6% | 17.6% | 2.9% | 0.86% |
| Feb 2026 | 41.1% | 26.2% | 26.2% | 5.2% | 1.3% |
| Mar 2026 | 37% | 28.6% | 28.6% | 4.7% | 1.1% |
| Apr 2026 | 36.9% | 29% | 29% | 3.9% | 1.2% |
| May 2026 | 34.6% | 32.9% | 26.9% | 4.4% | 1.3% |
| Jun 2026 | 34.2% | 32.9% | 26.9% | 4.4% | 1.6% |
| Jul 2026 | 34.5% | 33.1% | 27.1% | 3.6% | 1.6% |
| Aug 2026 | 34.2% | 33.1% | 27.1% | 3.6% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the Bluevine and Mercury comparison changed over the last 12 months?
3 findings
- Bluevine was ahead of Mercury in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bluevine’s estimated Share of Search among business banking platforms worldwide moved from 29.2% to 33.1%, and its estimated monthly branded searches moved from 74K to 90.5K.
- Across the 11 months ending August 2026, Mercury’s estimated Share of Search among business banking platforms worldwide moved from 23.9% to 27.1%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for business banking platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Bluevine’s and Mercury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.