Brandwave

How popular isYamaha in search?

In September 2026, there were an estimated 4.1M branded searches for Yamaha worldwide which held steady over the last 12 months. Yamaha holds 54.8% estimated Share of Search among boat motors brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Yamaha54.8%
  2. Suzuki44.9%
  3. Honda Marine0.32%
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Which boat motors brands compete with Yamaha?

Yamaha against boat motors brands worldwide, by month

Share of Search by month for Yamaha, Suzuki. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaSuzukiHonda Marine
Oct 202549.9%49.9%0.29%
Nov 202549.9%49.9%0.24%
Dec 202549.9%49.9%0.22%
Jan 202649.9%49.9%0.27%
Feb 202654.8%44.9%0.32%
Mar 202654.8%44.9%0.3%
Apr 202654.8%44.9%0.36%
May 202654.8%44.8%0.4%
Jun 202654.7%44.8%0.44%
Jul 202654.7%44.8%0.44%
Aug 202654.8%44.8%0.4%
Sep 202654.8%44.9%0.32%

  1. 1.Yamaha

    54.8%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Suzuki

    44.9%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Honda Marine

    0.32%

    Held 3rd. 24.2K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Yamaha and its closest rivals

Every comparison with Yamaha

How has branded search demand for Yamaha changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Yamaha worldwide held steady at 4.1M.
  • Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among boat motors brands worldwide increased from 49.9% to 54.8%.
  • Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among boat motors brands worldwide peaked at 54.8% in March 2026 and was lowest at 49.9% in October 2025.
  • Across the 12 months ending September 2026, Yamaha rose from 2nd to 1st among boat motors brands worldwide.

How did search popularity change for boat motors brands worldwide in September 2026?

  1. Estimated monthly branded searches for Suzuki worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.

Where does Yamaha compete?

Yamaha is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dirt bikes brands2nd of 420.9%Show ranking
Home cinema brands2nd of 831.6%Show ranking
Quad bike brands1st of 452.3%Show ranking
Outboard motor brands1st of 654.4%Show ranking
Boat motors brands1st of 354.8%Shown above
Metronome brands1st of 666%Show ranking
Bluetooth receiver brands1st of 473.1%Show ranking
Analog mixer brands1st of 476%Show ranking
Bass guitars1st of 677.2%Show ranking
Xylophone brands1st of 687.7%Show ranking
Studio monitors1st of 590.2%Show ranking
Digital pianos1st of 596.9%Show ranking

How is Yamaha measured?

Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yamaha

Do you work for Yamaha? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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