How popular isSuzuki in search?
In September 2026, there were an estimated 3.4M branded searches for Suzuki worldwide which is down 18.1% over the last 12 months. Suzuki holds 16.5% estimated Share of Search among boat Motors brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which boat Motors brands compete with Suzuki?
Share of Search by month for Honda, Yamaha, Suzuki, Mercury. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Yamaha | Suzuki | Mercury |
|---|---|---|---|---|
| Oct 2025 | 56.9% | 18.6% | 18.6% | 5.8% |
| Nov 2025 | 55.4% | 19.3% | 19.3% | 6% |
| Dec 2025 | 55.8% | 19.6% | 19.6% | 5.1% |
| Jan 2026 | 57.1% | 18.5% | 18.5% | 5.9% |
| Feb 2026 | 57.4% | 19.9% | 16.3% | 6.3% |
| Mar 2026 | 55% | 21.6% | 17.7% | 5.7% |
| Apr 2026 | 59.2% | 19% | 15.6% | 6.1% |
| May 2026 | 59.3% | 19.1% | 15.6% | 6% |
| Jun 2026 | 58.3% | 20% | 16.4% | 5.3% |
| Jul 2026 | 58.5% | 20.3% | 16.7% | 4.5% |
| Aug 2026 | 58.5% | 19.9% | 16.3% | 5.2% |
| Sep 2026 | 58% | 20.2% | 16.5% | 5.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58% | 11.8M | -1.8% | -0.5 points | |
| 2, held 2nd | 20.2% | 4.1M | 0% | +0.2 points | |
| 3, held 3rd | 16.5% | 3.4M | 0% | +0.2 points | |
| 4, held 4th | 5.3% | 1.1M | 0% | +0.1 points |
1.
Honda58%
Held 1st. 11.8M estimated branded searches, -1.8% vs prior month. Share -0.5 points.
2.
Yamaha20.2%
Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Suzuki16.5%
Held 3rd. 3.4M estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
Mercury5.3%
Held 4th. 1.1M estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Suzuki and its closest rivals
Every comparison with Suzuki
37 comparisons
- Royal Enfield vs Suzuki
- Suzuki vs Yamaha
- Audi vs Suzuki
- Ferrari vs Suzuki
- Ford vs Suzuki
- Honda vs Suzuki
- Kia vs Suzuki
- Lamborghini vs Suzuki
- Mazda vs Suzuki
- Nissan vs Suzuki
- Porsche vs Suzuki
- Renault vs Suzuki
- Chevrolet vs Suzuki
- Harley-Davidson vs Suzuki
- Jaguar vs Suzuki
- Jeep vs Suzuki
- Lexus vs Suzuki
- Peugeot vs Suzuki
- Skoda vs Suzuki
- Subaru vs Suzuki
- Suzuki vs Volvo
- Kawasaki vs Suzuki
- KTM vs Suzuki
- Ducati vs Suzuki
- Mercury vs Suzuki
- Fender vs Suzuki
- Repco vs Suzuki
- Suzuki vs Yamaha Motor
- Exide vs Suzuki
- Suzuki vs Triumph
- Mercury Marine vs Suzuki
- Evinrude vs Suzuki
- Suzuki vs Tohatsu
- Hohner vs Suzuki
- Lee Oskar vs Suzuki
- Seydel vs Suzuki
- Easttop vs Suzuki
How has branded search demand for Suzuki changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Suzuki worldwide fell from 4.1M to 3.4M.
- Across the 12 months ending September 2026, Suzuki’s estimated Share of Search among boat Motors brands worldwide decreased from 18.6% to 16.5%.
- Across the 12 months ending September 2026, Suzuki’s estimated Share of Search among boat Motors brands worldwide peaked at 19.6% in December 2025 and was lowest at 15.6% in April 2026.
- Across the 12 months ending September 2026, Suzuki fell from 2nd to 3rd among boat Motors brands worldwide.
How did search popularity change for boat Motors brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Suzuki worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.
Estimated monthly branded searches for Mercury worldwide fell 16.1% over 12 measured months, from 1.3M to 1.1M in September 2026.
Where does Suzuki compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Car brands | 18th of 85 | 1.8% | Show ranking |
| Motorcycle brands | 3rd of 9 | 12.6% | Show ranking |
| Outboard Prices brands | 3rd of 5 | 16.5% | Show ranking |
| Boat Motors brands | 3rd of 4 | 16.5% | Shown above |
| Outboard Fuel Tank brands | 3rd of 4 | 16.5% | Show ranking |
| Outboard motor brands | 3rd of 6 | 17.4% | Show ranking |
| Motorbike Battery brands | 2nd of 4 | 21.1% | Show ranking |
| Harmonicas | 1st of 6 | 79.7% | Show ranking |
How is Suzuki measured?
Brandwave collects information about searches that people make online using Suzuki’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- suzuki
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