Brandwave

Fender vs Suzuki:Which is searched more?

In August 2026, Suzuki had more branded searches than Fender among harmonicas worldwide. Suzuki was estimated to have 3.4M branded searches compared to Fender’s 450K, and held an 87.6% Share of Search versus Fender’s 11.8%. These are worldwide searches for English-language branded terms.

Share of Search among harmonicas worldwide in August 2026Which is more popular in search, Fender or Suzuki?
Fender11.8%450K searches
vs
Suzuki87.6%3.4M searches

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Which is more popular in search, Fender or Suzuki?

Compare the harmonicas people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fender and Suzuki among harmonicas worldwide, by month

Share of Search by month for Suzuki, Fender. The figures are in the table below the chart.

View monthly share of search table
MonthSuzukiFender
Oct 202587.6%11.8%
Nov 202587.6%11.8%
Dec 202587.5%11.8%
Jan 202687.5%11.8%
Feb 202687.5%11.7%
Mar 202687.6%11.8%
Apr 202687.5%11.8%
May 202685.2%14%
Jun 202685.3%14%
Jul 202687.6%11.8%
Aug 202687.6%11.8%
Sep 2026——

How has the Fender and Suzuki comparison changed over the last 12 months?

  • Suzuki was ahead of Fender in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Fender’s estimated Share of Search among harmonicas worldwide held steady at 11.8%, and its estimated monthly branded searches moved from 550K to 450K.
  • Across the 11 months ending August 2026, Suzuki’s estimated Share of Search among harmonicas worldwide held steady at 87.6%, and its estimated monthly branded searches moved from 4.1M to 3.4M.

How did search popularity change for harmonicas worldwide in August 2026?

  1. Estimated monthly branded searches for Fender worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

  2. Estimated monthly branded searches for Suzuki worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Fender’s and Suzuki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fender

1 branded search term

  • fender

Suzuki

1 branded search term

  • suzuki

How the Brand Demand Index is measured

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