Brandwave

How popular isFender in search?

In August 2026, there were an estimated 450K branded searches for Fender worldwide which is down 18.2% over the last 11 months. Fender holds 11.8% estimated Share of Search among harmonicas worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Suzuki87.6%
  2. Fender11.8%
  3. Hohner0.47%
  4. Lee Oskar0.12%
  5. Seydel0.05%
  6. Easttop0.03%
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Which harmonicas compete with Fender?

Fender against harmonicas worldwide, by month

Share of Search by month for Suzuki, Fender. The figures are in the table below the chart.

View monthly share of search table
MonthSuzukiFenderHohnerLee OskarSeydelEasttop
Oct 202587.6%11.8%0.48%0.12%0.04%0.02%
Nov 202587.6%11.8%0.48%0.12%0.04%0.03%
Dec 202587.5%11.8%0.58%0.12%0.05%0.03%
Jan 202687.5%11.8%0.58%0.12%0.04%0.03%
Feb 202687.5%11.7%0.58%0.11%0.05%0.03%
Mar 202687.6%11.8%0.48%0.12%0.04%0.03%
Apr 202687.5%11.8%0.58%0.11%0.04%0.03%
May 202685.2%14%0.56%0.11%0.05%0.04%
Jun 202685.3%14%0.46%0.11%0.05%0.03%
Jul 202687.6%11.8%0.47%0.12%0.05%0.03%
Aug 202687.6%11.8%0.47%0.12%0.05%0.03%
Sep 2026——————

  1. 1.Suzuki

    87.6%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Fender

    11.8%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Hohner

    0.47%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Lee Oskar

    0.12%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Seydel

    0.05%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Easttop

    0.03%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Fender and its closest rivals

How has branded search demand for Fender changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fender worldwide fell from 550K to 450K.
  • Across the 11 months ending August 2026, Fender’s estimated Share of Search among harmonicas worldwide peaked at 14% in June 2026 and was lowest at 11.7% in February 2026.

How did search popularity change for harmonicas worldwide in August 2026?

  1. Estimated monthly branded searches for Easttop worldwide rose 30% over 11 measured months, from 1K to 1.3K in August 2026.

  2. Estimated monthly branded searches for Lee Oskar worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

  3. Estimated monthly branded searches for Hohner worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  4. Estimated monthly branded searches for Fender worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

  5. Estimated monthly branded searches for Suzuki worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

Where does Fender compete?

Fender is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bass guitars2nd of 69.2%Show ranking
Harmonicas2nd of 611.8%Shown above
Guitar strap brands2nd of 624.5%Show ranking
Guitar case brands2nd of 627%Show ranking
Guitar amps2nd of 642.5%Show ranking
Guitar pick brands1st of 644%Show ranking
Electric guitars1st of 648.9%Show ranking
Guitar cable brands1st of 671.2%Show ranking

How is Fender measured?

Brandwave collects information about searches that people make online using Fender’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fender

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How the Brand Demand Index is measured

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