Brandwave

How popular isFender in search?

In August 2026, there were an estimated 450K branded searches for Fender worldwide which is down 18.2% over the last 11 months. Fender holds 42.5% estimated Share of Search among guitar amps worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Marshall49.6%
  2. Fender42.5%
  3. Orange3.1%
  4. Blackstar1.7%
  5. Boss1.7%
  6. Vox1.4%
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Which guitar amps compete with Fender?

Fender against guitar amps worldwide, by month

Share of Search by month for Marshall, Fender, Orange. The figures are in the table below the chart.

View monthly share of search table
MonthMarshallFenderOrangeBlackstarBossVox
Oct 202540.3%50.8%3.1%1.7%2.5%1.7%
Nov 202540.7%49.1%3.6%1.6%3%2%
Dec 202541.2%48.7%3.6%1.6%2.9%2%
Jan 202639.7%50.1%3.7%2%2.5%2%
Feb 202635.5%53.1%3.9%2.1%3.2%2.1%
Mar 202635.3%53.2%3.2%1.8%4.8%1.8%
Apr 202640.2%49.6%3.6%1.6%3%2%
May 202636.7%54.8%2.7%1.8%2.2%1.8%
Jun 202640.7%51.7%3.1%1.4%1.7%1.4%
Jul 202649.5%43.3%2.6%1.4%1.7%1.4%
Aug 202649.6%42.5%3.1%1.7%1.7%1.4%
Sep 2026——————

  1. 1.Marshall

    49.6%

    Held 1st. 525K estimated branded searches, +2% vs prior month. Share 0 points.

  2. 2.Fender

    42.5%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Orange

    3.1%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.5 points.

  4. 4.Blackstar

    1.7%

    Moved from 5th to 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  5. 5.Boss

    1.7%

    Moved from 4th to 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Vox

    1.4%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Fender and its closest rivals

How has branded search demand for Fender changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fender worldwide fell from 550K to 450K.
  • Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar amps worldwide decreased from 50.8% to 42.5%.
  • Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar amps worldwide peaked at 54.8% in May 2026 and was lowest at 42.5% in August 2026.
  • Across the 11 months ending August 2026, Fender fell from 1st to 2nd among guitar amps worldwide.

How did search popularity change for guitar amps worldwide in August 2026?

  1. In August 2026, Orange gained estimated Share of Search among guitar amps worldwide, from 2.6% to 3.1%.

  2. In August 2026, Fender lost estimated Share of Search among guitar amps worldwide, from 43.3% to 42.5%.

  3. Marshall’s estimated Share of Search among guitar amps worldwide has gained ground for 3 months in a row, from 36.7% to 49.6% in August 2026.

  4. In August 2026, Blackstar rose from 5th to 4th among guitar amps worldwide.

  5. In August 2026, Boss fell from 4th to 5th among guitar amps worldwide.

  6. Estimated monthly branded searches for Vox worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

Where does Fender compete?

Fender is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bass guitars2nd of 69.2%Show ranking
Harmonicas2nd of 611.8%Show ranking
Guitar strap brands2nd of 624.5%Show ranking
Guitar case brands2nd of 627%Show ranking
Guitar amps2nd of 642.5%Shown above
Guitar pick brands1st of 644%Show ranking
Electric guitars1st of 648.9%Show ranking
Guitar cable brands1st of 671.2%Show ranking

How is Fender measured?

Brandwave collects information about searches that people make online using Fender’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fender

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How the Brand Demand Index is measured

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