How popular isOrange in search?
In August 2026, there were an estimated 33.1K branded searches for Orange worldwide which held steady over the last 11 months. Orange holds 3.1% estimated Share of Search among guitar amps worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which guitar amps compete with Orange?
Share of Search by month for Marshall, Fender, Orange. The figures are in the table below the chart.
View monthly share of search table
| Month | Marshall | Fender | Orange | Blackstar | Boss | Vox |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 50.8% | 3.1% | 1.7% | 2.5% | 1.7% |
| Nov 2025 | 40.7% | 49.1% | 3.6% | 1.6% | 3% | 2% |
| Dec 2025 | 41.2% | 48.7% | 3.6% | 1.6% | 2.9% | 2% |
| Jan 2026 | 39.7% | 50.1% | 3.7% | 2% | 2.5% | 2% |
| Feb 2026 | 35.5% | 53.1% | 3.9% | 2.1% | 3.2% | 2.1% |
| Mar 2026 | 35.3% | 53.2% | 3.2% | 1.8% | 4.8% | 1.8% |
| Apr 2026 | 40.2% | 49.6% | 3.6% | 1.6% | 3% | 2% |
| May 2026 | 36.7% | 54.8% | 2.7% | 1.8% | 2.2% | 1.8% |
| Jun 2026 | 40.7% | 51.7% | 3.1% | 1.4% | 1.7% | 1.4% |
| Jul 2026 | 49.5% | 43.3% | 2.6% | 1.4% | 1.7% | 1.4% |
| Aug 2026 | 49.6% | 42.5% | 3.1% | 1.7% | 1.7% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.6% | 525K | +2% | 0 points | |
| 2, held 2nd | 42.5% | 450K | 0% | -0.8 points | |
| 3, held 3rd | 3.1% | 33.1K | +22.1% | +0.5 points | |
| 4, moved from 5th to 4th | 1.7% | 18.1K | +22.3% | +0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.7% | 18.1K | 0% | 0 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.4% | 14.8K | 0% | 0 points |
1.
Marshall49.6%
Held 1st. 525K estimated branded searches, +2% vs prior month. Share 0 points.
2.
Fender42.5%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -0.8 points.
3.Orange
3.1%
Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.5 points.
1.7%
Moved from 5th to 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
5.
Boss1.7%
Moved from 4th to 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Vox1.4%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Orange and its closest rivals
How has branded search demand for Orange changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Orange worldwide held steady at 33.1K.
- Across the 11 months ending August 2026, Orange’s estimated Share of Search among guitar amps worldwide peaked at 3.9% in February 2026 and was lowest at 2.6% in July 2026.
How did search popularity change for guitar amps worldwide in August 2026?
6 changes
In August 2026, Orange gained estimated Share of Search among guitar amps worldwide, from 2.6% to 3.1%.
In August 2026, Fender lost estimated Share of Search among guitar amps worldwide, from 43.3% to 42.5%.
Marshall’s estimated Share of Search among guitar amps worldwide has gained ground for 3 months in a row, from 36.7% to 49.6% in August 2026.
In August 2026, Blackstar rose from 5th to 4th among guitar amps worldwide.
In August 2026, Boss fell from 4th to 5th among guitar amps worldwide.
Estimated monthly branded searches for Vox worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How is Orange measured?
Brandwave collects information about searches that people make online using Orange’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- orange amps
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Is Orange your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.