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Guitar amps:Which brands are most popular in search?

In August 2026, Marshall was the most searched among guitar amps worldwide, with an estimated 525K branded searches and 49.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Marshall49.6%
  2. Fender42.5%
  3. Orange3.1%
  4. Blackstar1.7%
  5. Boss1.7%
  6. Vox1.4%

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Share of SearchLeaderboard

Compare the guitar amps people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among guitar amps worldwide, by month

Share of Search by month for Marshall, Fender, Orange. The figures are in the table below the chart.

View monthly share of search table
MonthMarshallFenderOrangeBlackstarBossVox
Oct 202540.3%50.8%3.1%1.7%2.5%1.7%
Nov 202540.7%49.1%3.6%1.6%3%2%
Dec 202541.2%48.7%3.6%1.6%2.9%2%
Jan 202639.7%50.1%3.7%2%2.5%2%
Feb 202635.5%53.1%3.9%2.1%3.2%2.1%
Mar 202635.3%53.2%3.2%1.8%4.8%1.8%
Apr 202640.2%49.6%3.6%1.6%3%2%
May 202636.7%54.8%2.7%1.8%2.2%1.8%
Jun 202640.7%51.7%3.1%1.4%1.7%1.4%
Jul 202649.5%43.3%2.6%1.4%1.7%1.4%
Aug 202649.6%42.5%3.1%1.7%1.7%1.4%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Marshall

    49.6%

    Held 1st. 525K estimated branded searches, +2% vs prior month. Share 0 points.

  2. 2.Fender

    42.5%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Orange

    3.1%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.5 points.

  4. 4.Blackstar

    1.7%

    Moved from 5th to 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  5. 5.Boss

    1.7%

    Moved from 4th to 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Vox

    1.4%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among guitar amps worldwide?

In August 2026, Marshall was the most searched among guitar amps worldwide, with an estimated 525K branded searches and 49.6% estimated Share of Search within this set. Fender is in 2nd place, 7.1 percentage points behind at 42.5% Share of Search.

Global guitar amps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Marshall40.3% → 49.6%49.6%Aug 202635.3%Mar 20262nd → 1st
Fender50.8% → 42.5%54.8%May 202642.5%Aug 20261st → 2nd
Orange3.1%3.9%Feb 20262.6%Jul 20263rd
Blackstar1.7%2.1%Feb 20261.4%Jun 20265th → 4th
Boss2.5% → 1.7%4.8%Mar 20261.7%Jun 20264th → 5th
Vox1.7% → 1.4%2.1%Feb 20261.4%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Marshall’s estimated Share of Search among guitar amps worldwide increased from 40.3% to 49.6%.
  • Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar amps worldwide decreased from 50.8% to 42.5%.
  • Across the 11 months ending August 2026, Boss’ estimated Share of Search among guitar amps worldwide decreased from 2.5% to 1.7%.
  • Across the 11 months ending August 2026, Marshall’s estimated Share of Search among guitar amps worldwide peaked at 49.6% in August 2026 and was lowest at 35.3% in March 2026.
  • Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar amps worldwide peaked at 54.8% in May 2026 and was lowest at 42.5% in August 2026.
  • Across the 11 months ending August 2026, Orange’s estimated Share of Search among guitar amps worldwide peaked at 3.9% in February 2026 and was lowest at 2.6% in July 2026.
  • Across the 11 months ending August 2026, Boss’ estimated Share of Search among guitar amps worldwide peaked at 4.8% in March 2026 and was lowest at 1.7% in June 2026.
  • Across the 11 months ending August 2026, Marshall rose from 2nd to 1st among guitar amps worldwide.
  • Across the 11 months ending August 2026, Fender fell from 1st to 2nd among guitar amps worldwide.
  • Across the 11 months ending August 2026, Blackstar rose from 5th to 4th among guitar amps worldwide.
  • Across the 11 months ending August 2026, Boss fell from 4th to 5th among guitar amps worldwide.
  • Across the 11 months ending August 2026, Orange and Vox held steady: their estimated Share of Search among guitar amps worldwide each moved less than 0.5 percentage points.

How did search popularity change for guitar amps worldwide in August 2026?

  1. In August 2026, Orange gained estimated Share of Search among guitar amps worldwide, from 2.6% to 3.1%.

  2. In August 2026, Fender lost estimated Share of Search among guitar amps worldwide, from 43.3% to 42.5%.

  3. Marshall’s estimated Share of Search among guitar amps worldwide has gained ground for 3 months in a row, from 36.7% to 49.6% in August 2026.

  4. In August 2026, Blackstar rose from 5th to 4th among guitar amps worldwide.

  5. In August 2026, Boss fell from 4th to 5th among guitar amps worldwide.

  6. Estimated monthly branded searches for Vox worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

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