Fender vs Hohner:Which is more popular by branded search?
In August 2026, Fender had more branded searches than Hohner among harmonicas worldwide. Fender was estimated to have 450K branded searches compared to Hohner’s 18.1K, and held an 11.8% Share of Search versus Hohner’s 0.47%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fender or Hohner?
Compare the harmonicas people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fender, Hohner. The figures are in the table below the chart.
View monthly share of search table
| Month | Suzuki | Fender | Hohner | Lee Oskar | Seydel | Easttop |
|---|---|---|---|---|---|---|
| Oct 2025 | 87.6% | 11.8% | 0.48% | 0.12% | 0.04% | 0.02% |
| Nov 2025 | 87.6% | 11.8% | 0.48% | 0.12% | 0.04% | 0.03% |
| Dec 2025 | 87.5% | 11.8% | 0.58% | 0.12% | 0.05% | 0.03% |
| Jan 2026 | 87.5% | 11.8% | 0.58% | 0.12% | 0.04% | 0.03% |
| Feb 2026 | 87.5% | 11.7% | 0.58% | 0.11% | 0.05% | 0.03% |
| Mar 2026 | 87.6% | 11.8% | 0.48% | 0.12% | 0.04% | 0.03% |
| Apr 2026 | 87.5% | 11.8% | 0.58% | 0.11% | 0.04% | 0.03% |
| May 2026 | 85.2% | 14% | 0.56% | 0.11% | 0.05% | 0.04% |
| Jun 2026 | 85.3% | 14% | 0.46% | 0.11% | 0.05% | 0.03% |
| Jul 2026 | 87.6% | 11.8% | 0.47% | 0.12% | 0.05% | 0.03% |
| Aug 2026 | 87.6% | 11.8% | 0.47% | 0.12% | 0.05% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fender and Hohner comparison changed over the last 12 months?
3 findings
- Fender was ahead of Hohner in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among harmonicas worldwide held steady at 11.8%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 11 months ending August 2026, Hohner’s estimated Share of Search among harmonicas worldwide moved from 0.48% to 0.47%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for harmonicas worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Fender’s and Hohner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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