Suzuki vs Yamaha Motor:Which is more popular by branded search?
In August 2026, Suzuki had more branded searches than Yamaha Motor among motorcycle brands worldwide. Suzuki was estimated to have 3.4M branded searches compared to Yamaha Motor’s 18.1K, and held a 14.8% Share of Search versus Yamaha Motor’s 0.08%. These are worldwide searches for English-language branded terms.
Follow Suzuki vs Yamaha Motor and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Suzuki or Yamaha Motor?
Compare the motorcycle brands motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Suzuki, Yamaha Motor. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Harley-Davidson | Royal Enfield | Suzuki | Kawasaki | KTM | Ducati | Triumph | Yamaha Motor |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 13.4% | 16.3% | 16.3% | 10.9% | 7.3% | 4.9% | 0.98% | 0.06% |
| Nov 2025 | 32.5% | 11.9% | 14.6% | 17.8% | 9.7% | 8% | 4.4% | 1.1% | 0.05% |
| Dec 2025 | 34% | 12.5% | 12.5% | 18.6% | 8.3% | 8.3% | 4.6% | 1.1% | 0.06% |
| Jan 2026 | 33% | 12.1% | 14.8% | 18.1% | 9.9% | 6.6% | 4.4% | 1.1% | 0.05% |
| Feb 2026 | 35.2% | 12.9% | 12.9% | 15.8% | 10.5% | 7.1% | 4.7% | 0.95% | 0.06% |
| Mar 2026 | 31.9% | 14.3% | 14.3% | 17.4% | 9.6% | 6.4% | 5.2% | 0.86% | 0.06% |
| Apr 2026 | 32.9% | 14.7% | 14.7% | 14.7% | 9.8% | 6.6% | 5.4% | 1.1% | 0.07% |
| May 2026 | 32.9% | 14.8% | 14.8% | 14.8% | 9.9% | 6.6% | 5.4% | 0.89% | 0.07% |
| Jun 2026 | 33.9% | 15.2% | 12.4% | 15.2% | 10.1% | 6.8% | 5.5% | 0.91% | 0.07% |
| Jul 2026 | 35.6% | 13.1% | 13.1% | 16% | 10.7% | 5.8% | 4.8% | 0.96% | 0.07% |
| Aug 2026 | 32.9% | 14.8% | 14.8% | 14.8% | 9.9% | 6.6% | 5.4% | 0.89% | 0.08% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Suzuki and Yamaha Motor comparison changed over the last 12 months?
3 findings
- Suzuki was ahead of Yamaha Motor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Suzuki’s estimated Share of Search among motorcycle brands worldwide moved from 16.3% to 14.8%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 11 months ending August 2026, Yamaha Motor’s estimated Share of Search among motorcycle brands worldwide moved from 0.06% to 0.08%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
How did search popularity change for motorcycle brands worldwide in August 2026?
4 changes
In August 2026, Harley-Davidson overtook Suzuki to rank 2nd among motorcycle brands worldwide, at 14.8%.
In August 2026, Royal Enfield overtook Suzuki to rank 3rd among motorcycle brands worldwide, at 14.8%.
In August 2026, Suzuki lost estimated Share of Search among motorcycle brands worldwide, from 16% to 14.8%.
Estimated monthly branded searches for Yamaha Motor worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Suzuki’s and Yamaha Motor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Suzuki
1 branded search term
- suzuki
Yamaha Motor
1 branded search term
- yamaha motor bike
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.