BMW Motorrad vs Honda:Which is more popular?
In September 2026, Honda had more branded searches than BMW Motorrad among motorcycle brands worldwide. Honda had about 11.8 million branded searches, while BMW Motorrad had 450,000. Honda made up 43.4% of all motorcycle brand searches we track, and BMW Motorrad accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about motorcycle brands, Honda appeared in all four answers and BMW Motorrad in two. Honda was mentioned before BMW Motorrad in every answer.
Who do people search for more?
Honda, about 26 searches for every 1 for BMW Motorrad
Who does AI mention more?
Honda, mentioned in every answer we collected
Who does AI recommend more?
Honda, named ahead of BMW Motorrad in every answer
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Top motorcycle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Honda appeared in all four answers. BMW Motorrad was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Honda was listed before BMW Motorrad in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Honda1st
Kawasaki2nd
Suzuki3rd
Harley-Davidson4th
BMW Motorrad5th
Ducati6th
Yamaha Motor6th
Triumph8th
Royal Enfield9th
KTM10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Honda4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kawasaki4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Suzuki3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Harley-Davidson3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Royal Enfield2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- KTM2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ducati2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- BMW Motorrad2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Triumph2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Yamaha Motor1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about motorcycle brands
4 answers
Asked ChatGPT
“Which motorcycle brand should I buy?”
Asked ChatGPT
“What are the best motorcycle brands?”
Asked ChatGPT
“What's the best motorcycle brand for a first bike?”
Searched Google, AI Overview
“motorcycle brands”
Searched Google, AI Overview
“motorcycles for sale”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is BMW Motorrad or Honda more popular in search?
This chart shows how often people search Google for BMW Motorrad and Honda by name. Each line represents a brand's share of searches for all ten motorcycle brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Honda, BMW Motorrad. The figures are in the table below the chart.
View monthly share of searches table
| Month | Honda | Royal Enfield | Suzuki | Harley-Davidson | Kawasaki | KTM | Ducati | BMW Motorrad | Yamaha Motor | Triumph |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 13.2% | 13.2% | 10.8% | 8.8% | 5.9% | 3.9% | 1.8% | 1.2% | 0.79% |
| Nov 2025 | 41.9% | 11.9% | 14.6% | 9.8% | 8% | 6.5% | 3.6% | 2% | 0.92% | 0.88% |
| Dec 2025 | 43.5% | 10.2% | 15.2% | 10.2% | 6.8% | 6.8% | 3.7% | 1.7% | 0.96% | 0.92% |
| Jan 2026 | 44.3% | 11.8% | 14.4% | 9.6% | 7.9% | 5.3% | 3.5% | 1.6% | 0.91% | 0.86% |
| Feb 2026 | 44.6% | 10.4% | 12.7% | 10.4% | 8.5% | 5.7% | 3.8% | 1.7% | 1.4% | 0.76% |
| Mar 2026 | 43.1% | 11.3% | 13.9% | 11.3% | 7.6% | 5.1% | 4.1% | 1.9% | 0.88% | 0.83% |
| Apr 2026 | 44.2% | 11.6% | 11.6% | 11.6% | 7.8% | 5.2% | 4.2% | 1.9% | 0.91% | 0.85% |
| May 2026 | 44.1% | 11.6% | 11.6% | 11.6% | 7.8% | 5.2% | 4.2% | 2.3% | 0.75% | 0.7% |
| Jun 2026 | 43.6% | 10.1% | 12.3% | 12.3% | 8.2% | 5.5% | 4.5% | 2% | 0.79% | 0.74% |
| Jul 2026 | 45% | 10.5% | 12.8% | 10.5% | 8.6% | 4.7% | 3.8% | 2.1% | 1.2% | 0.77% |
| Aug 2026 | 42.8% | 12% | 12% | 12% | 8% | 5.4% | 4.4% | 2% | 0.94% | 0.72% |
| Sep 2026 | 43.4% | 12.4% | 12.4% | 10.1% | 8.3% | 5.5% | 4.5% | 1.7% | 0.99% | 0.74% |
How has the BMW Motorrad and Honda comparison changed over the last 12 months?
3 findings
- Honda was ahead of BMW Motorrad in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BMW Motorrad’s share of searches among motorcycle brands worldwide moved from 1.8% to 1.7%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Honda’s share of searches among motorcycle brands worldwide moved from 40.3% to 43.4%, and its estimated monthly branded searches moved from 12.5M to 11.8M.
How did search popularity change for motorcycle brands worldwide in September 2026?
2 changes
In September 2026, Honda gained share of searches among motorcycle brands worldwide, from 42.8% to 43.4%.
Estimated monthly branded searches for BMW Motorrad worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using BMW Motorrad’s and Honda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BMW Motorrad
1 branded search term
- bmw motorrad
Honda
4 branded search terms
- honda
- honda accord
- honda civic
- honda motorcycle
Other head-to-heads among motorcycle brands
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