Harley-Davidson vs Royal Enfield:Which is searched more?
In September 2026, Royal Enfield had more branded searches than Harley-Davidson among motorcycle brands worldwide. Royal Enfield was estimated to have 3.4M branded searches compared to Harley-Davidson’s 2.7M, and held a 12.6% Share of Search versus Harley-Davidson’s 10.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Harley-Davidson or Royal Enfield?
Compare the motorcycle brands motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Royal Enfield, Harley-Davidson. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Royal Enfield | Suzuki | Harley-Davidson | Kawasaki | KTM | Ducati | Yamaha Motor | Triumph |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.1% | 13.4% | 13.4% | 11% | 9% | 6% | 4% | 1.3% | 0.81% |
| Nov 2025 | 42.8% | 12.2% | 14.9% | 10% | 8.1% | 6.6% | 3.6% | 0.94% | 0.89% |
| Dec 2025 | 44.2% | 10.4% | 15.5% | 10.4% | 6.9% | 6.9% | 3.8% | 0.98% | 0.93% |
| Jan 2026 | 45% | 12% | 14.6% | 9.8% | 8% | 5.4% | 3.6% | 0.92% | 0.88% |
| Feb 2026 | 45.4% | 10.6% | 12.9% | 10.6% | 8.6% | 5.8% | 3.9% | 1.5% | 0.78% |
| Mar 2026 | 43.9% | 11.6% | 14.1% | 11.6% | 7.7% | 5.2% | 4.2% | 0.9% | 0.85% |
| Apr 2026 | 45.1% | 11.9% | 11.9% | 11.9% | 7.9% | 5.3% | 4.3% | 0.92% | 0.87% |
| May 2026 | 45.2% | 11.9% | 11.9% | 11.9% | 8% | 5.3% | 4.3% | 0.77% | 0.71% |
| Jun 2026 | 44.5% | 10.3% | 12.5% | 12.5% | 8.4% | 5.6% | 4.6% | 0.81% | 0.75% |
| Jul 2026 | 46% | 10.7% | 13.1% | 10.7% | 8.8% | 4.8% | 3.9% | 1.2% | 0.79% |
| Aug 2026 | 43.7% | 12.2% | 12.2% | 12.2% | 8.2% | 5.5% | 4.4% | 0.96% | 0.73% |
| Sep 2026 | 44.2% | 12.6% | 12.6% | 10.3% | 8.4% | 5.6% | 4.6% | 1% | 0.75% |
How has the Harley-Davidson and Royal Enfield comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Harley-Davidson took it in June 2026, Royal Enfield took it in September 2026.
- Across the 12 months ending September 2026, Harley-Davidson’s estimated Share of Search among motorcycle brands worldwide moved from 11% to 10.3%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 12 months ending September 2026, Royal Enfield’s estimated Share of Search among motorcycle brands worldwide moved from 13.4% to 12.6%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
How did search popularity change for motorcycle brands worldwide in September 2026?
2 changes
In September 2026, Harley-Davidson lost estimated Share of Search among motorcycle brands worldwide, from 12.2% to 10.3%.
Royal Enfield’s estimated Share of Search among motorcycle brands worldwide has gained ground for 3 months in a row, from 10.3% to 12.6% in September 2026.
Other head-to-heads among motorcycle brands
How each brand is measured
Brandwave collects information about searches that people make online using Harley-Davidson’s and Royal Enfield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harley-Davidson
1 branded search term
- harley davidson
Royal Enfield
1 branded search term
- royal enfield
Put your own brand in this comparison
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