Brandwave

Logitech vs Yamaha:Which is searched more?

In September 2026, Yamaha had more branded searches than Logitech among bluetooth Receiver brands worldwide. Yamaha was estimated to have 4.1M branded searches compared to Logitech’s 1.7M, and held a 63.5% Share of Search versus Logitech’s 26.8%. These are worldwide searches for English-language branded terms.

Share of Search among bluetooth Receiver brands worldwide in September 2026Which is more popular in search, Logitech or Yamaha?
Logitech26.8%1.7M searches
vs
Yamaha63.5%4.1M searches

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Which is more popular in search, Logitech or Yamaha?

Compare the Bluetooth receiver brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Logitech and Yamaha among bluetooth Receiver brands worldwide, by month

Share of Search by month for Yamaha, Logitech. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaLogitechBoseMpow
Oct 202559.4%30.3%10.1%0.12%
Nov 202556.1%29.5%14.2%0.11%
Dec 202556.8%29.7%13.4%0.11%
Jan 202659.3%31.3%9.3%0.1%
Feb 202663.7%27.9%8.3%0.1%
Mar 202667.8%24.4%7.8%0.09%
Apr 202663.8%27.3%8.9%0.08%
May 202663.2%26.8%9.9%0.1%
Jun 202663.5%26.6%9.8%0.08%
Jul 202666.3%23.2%10.4%0.09%
Aug 202662.7%26.5%10.7%0.08%
Sep 202663.5%26.8%9.6%0.08%

How has the Logitech and Yamaha comparison changed over the last 12 months?

  • Yamaha was ahead of Logitech in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Logitech’s estimated Share of Search among bluetooth Receiver brands worldwide moved from 30.3% to 26.8%, and its estimated monthly branded searches moved from 2.1M to 1.7M.
  • Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among bluetooth Receiver brands worldwide moved from 59.4% to 63.5%, and its estimated monthly branded searches held steady at 4.1M.

How did search popularity change for bluetooth Receiver brands worldwide in September 2026?

  1. In September 2026, Yamaha gained estimated Share of Search among bluetooth Receiver brands worldwide, from 62.7% to 63.5%.

  2. Estimated monthly branded searches for Logitech worldwide fell 17.3% over 12 measured months, from 2.1M to 1.7M in September 2026.

Other head-to-heads among bluetooth Receiver brands

How each brand is measured

Brandwave collects information about searches that people make online using Logitech’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Logitech

6 branded search terms

  • gaming mouse logitech
  • logitech
  • logitech brio
  • logitech g pro
  • logitech webcam
  • webcam logitech

Yamaha

1 branded search term

  • yamaha

How the Brand Demand Index is measured

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