How popular isMidas in search?
In September 2026, there were an estimated 1.2M branded searches for Midas worldwide which held steady over the last 12 months. Midas holds 22.7% estimated Share of Search among analog mixer brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Yamaha76%Midas22.7%
Allen & Heath0.75%
Soundcraft0.61%
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Which analog mixer brands compete with Midas?
Share of Search by month for Yamaha, Midas. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha | Midas | Allen & Heath | Soundcraft |
|---|---|---|---|---|
| Oct 2025 | 76% | 22.7% | 0.75% | 0.61% |
| Nov 2025 | 76.1% | 22.7% | 0.75% | 0.5% |
| Dec 2025 | 76.2% | 22.7% | 0.62% | 0.5% |
| Jan 2026 | 76.1% | 22.7% | 0.75% | 0.5% |
| Feb 2026 | 79.3% | 19.4% | 0.79% | 0.53% |
| Mar 2026 | 79.5% | 19.4% | 0.64% | 0.43% |
| Apr 2026 | 76.1% | 22.7% | 0.75% | 0.5% |
| May 2026 | 76.1% | 22.7% | 0.75% | 0.5% |
| Jun 2026 | 72.4% | 26.5% | 0.59% | 0.48% |
| Jul 2026 | 76.2% | 22.7% | 0.62% | 0.41% |
| Aug 2026 | 76.2% | 22.7% | 0.62% | 0.5% |
| Sep 2026 | 76% | 22.7% | 0.75% | 0.61% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76% | 4.1M | 0% | -0.2 points | |
| 2, held 2nd | 22.7% | 1.2M | 0% | -0.1 points | |
| 3, held 3rd | 0.75% | 40.5K | +22.4% | +0.1 points | |
| 4, held 4th | 0.61% | 33.1K | +22.1% | +0.1 points |
1.
Yamaha76%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -0.2 points.
2.
22.7%
Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share -0.1 points.
0.75%
Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.1 points.
0.61%
Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.
Compare search popularity between Midas and its closest rivals
Every comparison with Midas
5 comparisons
How has branded search demand for Midas changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Midas worldwide held steady at 1.2M.
- Across the 12 months ending September 2026, Midas’ estimated Share of Search among analog mixer brands worldwide peaked at 26.5% in June 2026 and was lowest at 19.4% in February 2026.
How did search popularity change for analog mixer brands worldwide in September 2026?
1 change
Midas’ estimated Share of Search among analog mixer brands worldwide has lost ground for 3 months in a row, from 26.5% to 22.7% in September 2026.
Where does Midas compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Analog mixer brands | 2nd of 4 | 22.7% | Shown above |
| WOF and car servicing chains | 1st of 3 | 85.4% | Show ranking |
How is Midas measured?
Brandwave collects information about searches that people make online using Midas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- midas
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