How popular isMidas in search?
In September 2026, there were an estimated 1.2M branded searches for Midas worldwide which held steady over the last 12 months. Midas holds 85.4% estimated Share of Search among WOF and car servicing chains worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Midas85.4%
Pit Stop14.1%
Tony's Tyre & Auto Care0.57%
Follow Midas and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which WOF and car servicing chains compete with Midas?
Share of Search by month for Midas, Pit Stop. The figures are in the table below the chart.
View monthly share of search table
| Month | Midas | Pit Stop | Tony's Tyre & Auto Care |
|---|---|---|---|
| Oct 2025 | 85.3% | 14% | 0.69% |
| Nov 2025 | 85.3% | 14% | 0.69% |
| Dec 2025 | 85.1% | 14% | 0.84% |
| Jan 2026 | 85.1% | 14% | 0.84% |
| Feb 2026 | 85.1% | 14% | 0.84% |
| Mar 2026 | 85.3% | 14% | 0.69% |
| Apr 2026 | 85.3% | 14% | 0.69% |
| May 2026 | 85.3% | 14% | 0.69% |
| Jun 2026 | 87.7% | 11.7% | 0.58% |
| Jul 2026 | 85.3% | 14% | 0.69% |
| Aug 2026 | 85.4% | 14.1% | 0.57% |
| Sep 2026 | 85.4% | 14.1% | 0.57% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.4% | 1.2M | 0% | 0 points | |
| 2, held 2nd | 14.1% | 201K | 0% | 0 points | |
| 3, held 3rd | 0.57% | 8.1K | 0% | 0 points |
Compare search popularity between Midas and its closest rivals
Every comparison with Midas
5 comparisons
How has branded search demand for Midas changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Midas worldwide held steady at 1.2M.
- Across the 12 months ending September 2026, Midas’ estimated Share of Search among WOF and car servicing chains worldwide peaked at 87.7% in June 2026 and was lowest at 85.1% in February 2026.
How did search popularity change for WOF and car servicing chains worldwide in September 2026?
1 change
Estimated monthly branded searches for Tony's Tyre & Auto Care worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Where does Midas compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Analog mixer brands | 2nd of 4 | 22.7% | Show ranking |
| WOF and car servicing chains | 1st of 3 | 85.4% | Shown above |
How is Midas measured?
Brandwave collects information about searches that people make online using Midas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- midas
Do you work for Midas? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Midas your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.