Midas vs Soundcraft:Which is searched more?
In September 2026, Midas had more branded searches than Soundcraft among analog mixer brands worldwide. Midas was estimated to have 1.2M branded searches compared to Soundcraft’s 33.1K, and held a 22.7% Share of Search versus Soundcraft’s 0.61%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Midas or Soundcraft?
Compare the analog mixer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Midas, Soundcraft. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha | Midas | Allen & Heath | Soundcraft |
|---|---|---|---|---|
| Oct 2025 | 76% | 22.7% | 0.75% | 0.61% |
| Nov 2025 | 76.1% | 22.7% | 0.75% | 0.5% |
| Dec 2025 | 76.2% | 22.7% | 0.62% | 0.5% |
| Jan 2026 | 76.1% | 22.7% | 0.75% | 0.5% |
| Feb 2026 | 79.3% | 19.4% | 0.79% | 0.53% |
| Mar 2026 | 79.5% | 19.4% | 0.64% | 0.43% |
| Apr 2026 | 76.1% | 22.7% | 0.75% | 0.5% |
| May 2026 | 76.1% | 22.7% | 0.75% | 0.5% |
| Jun 2026 | 72.4% | 26.5% | 0.59% | 0.48% |
| Jul 2026 | 76.2% | 22.7% | 0.62% | 0.41% |
| Aug 2026 | 76.2% | 22.7% | 0.62% | 0.5% |
| Sep 2026 | 76% | 22.7% | 0.75% | 0.61% |
How has the Midas and Soundcraft comparison changed over the last 12 months?
3 findings
- Midas was ahead of Soundcraft in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Midas’ estimated Share of Search among analog mixer brands worldwide held steady at 22.7%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, Soundcraft’s estimated Share of Search among analog mixer brands worldwide held steady at 0.61%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for analog mixer brands worldwide in September 2026?
1 change
Midas’ estimated Share of Search among analog mixer brands worldwide has lost ground for 3 months in a row, from 26.5% to 22.7% in September 2026.
Other head-to-heads among analog mixer brands
How each brand is measured
Brandwave collects information about searches that people make online using Midas’ and Soundcraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Midas
1 branded search term
- midas
Soundcraft
1 branded search term
- soundcraft
Put your own brand in this comparison
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