How popular isMidas in search?
In September 2026, there were an estimated 1.2M branded searches for Midas worldwide which held steady over the last 12 months. Midas holds 5.9% estimated Share of Search among coolant Flush brands worldwide and is ranked 5th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
BMW44.3%Ford19.8%
Diesel13.3%
Subaru13.3%Midas5.9%
Liqui Moly2.2%
Cummins1.2%- Caterpillar0.01%
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Where does Midas compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Coolant Flush brands | 5th of 8 | 5.9% | Shown below |
| Tires brands | 4th of 6 | 7.1% | Show ranking |
| Radiator Flush brands | 3rd of 5 | 7.5% | Show ranking |
| Analog Mixer brands | 2nd of 5 | 22% | Show ranking |
| WOF and car servicing chains | 1st of 3 | 85.4% | Show ranking |
Which coolant Flush brands compete with Midas?
Share of Search by month for BMW, Ford, Diesel, Subaru, Midas, Liqui Moly. The figures are in the table below the chart.
View monthly share of search table
| Month | BMW | Ford | Diesel | Subaru | Midas | Liqui Moly | Cummins | Caterpillar |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 21.5% | 7.9% | 14.4% | 5.2% | 2.4% | 1.1% | 0.01% |
| Nov 2025 | 42.2% | 23.1% | 10.3% | 15.5% | 5.6% | 2.1% | 1.1% | 0.01% |
| Dec 2025 | 43% | 23.5% | 8.6% | 15.8% | 5.7% | 2.1% | 1.2% | 0.01% |
| Jan 2026 | 47.8% | 21.6% | 7.9% | 14.4% | 5.3% | 1.9% | 1.1% | 0.01% |
| Feb 2026 | 46.9% | 21% | 9.4% | 14.1% | 5.1% | 2.3% | 1.3% | 0.01% |
| Mar 2026 | 45.9% | 20.7% | 11.3% | 13.8% | 5% | 2.3% | 1% | 0.01% |
| Apr 2026 | 44.1% | 19.7% | 13.2% | 13.2% | 5.9% | 2.7% | 1.2% | 0.01% |
| May 2026 | 43.9% | 19.6% | 10.7% | 16.1% | 5.9% | 2.6% | 1.2% | 0.01% |
| Jun 2026 | 45.7% | 20.5% | 9.2% | 13.7% | 7.5% | 2.3% | 1.2% | 0.01% |
| Jul 2026 | 46.4% | 20.7% | 9.3% | 13.9% | 6.2% | 2.3% | 1.2% | 0.01% |
| Aug 2026 | 45.2% | 20.2% | 11.1% | 13.5% | 6% | 2.7% | 1.2% | 0.01% |
| Sep 2026 | 44.3% | 19.8% | 13.3% | 13.3% | 5.9% | 2.2% | 1.2% | 0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.3% | 9.1M | 0% | -0.9 points | |
| 2, held 2nd | 19.8% | 4.1M | 0% | -0.4 points | |
| 3, moved from 4th to 3rd | 13.3% | 2.7M | +22.3% | +2.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 13.3% | 2.7M | 0% | -0.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.9% | 1.2M | 0% | -0.1 points | |
| 6, held 6th | 2.2% | 450K | -18.2% | -0.5 points | |
| 7, held 7th | 1.2% | 246K | 0% | 0 points | |
| 8, held 8th | 0.01% | 2.4K | 0% | 0 points |
1.
BMW44.3%
Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.9 points.
2.
19.8%
Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share -0.4 points.
3.
Diesel13.3%
Moved from 4th to 3rd. 2.7M estimated branded searches, +22.3% vs prior month. Share +2.2 points.
4.
Subaru13.3%
Moved from 3rd to 4th. 2.7M estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
5.9%
Held 5th. 1.2M estimated branded searches, 0% vs prior month. Share -0.1 points.
2.2%
Held 6th. 450K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
7.
Cummins1.2%
Held 7th. 246K estimated branded searches, 0% vs prior month. Share 0 points.
0.01%
Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Midas and its closest rivals
Every comparison with Midas
20 comparisons
- AutoZone vs Midas
- BMW vs Midas
- Diesel vs Midas
- Ford vs Midas
- Jeep vs Midas
- Midas vs Snow
- Midas vs Subaru
- Midas vs Toyota
- Midas vs Yamaha
- K2 vs Midas
- Bridgestone vs Midas
- Liqui Moly vs Midas
- Cummins vs Midas
- Midas vs Pit Stop
- Midas vs Rotary
- Maxxis vs Midas
- Allen & Heath vs Midas
- Midas vs Soundcraft
- Midas vs Tony's Tyre & Auto Care
- Caterpillar vs Midas
How has branded search demand for Midas changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Midas worldwide held steady at 1.2M.
- Across the 12 months ending September 2026, Midas’ estimated Share of Search among coolant Flush brands worldwide increased from 5.2% to 5.9%.
- Across the 12 months ending September 2026, Midas’ estimated Share of Search among coolant Flush brands worldwide peaked at 7.5% in June 2026 and was lowest at 5% in March 2026.
How did search popularity change for coolant Flush brands worldwide in September 2026?
6 changes
In September 2026, Diesel overtook Subaru to rank 3rd among coolant Flush brands worldwide, with 13.3% estimated Share of Search.
In September 2026, BMW lost estimated Share of Search among coolant Flush brands worldwide, from 45.2% to 44.3%.
In September 2026, Liqui Moly lost estimated Share of Search among coolant Flush brands worldwide, from 2.7% to 2.2%.
Midas’ estimated Share of Search among coolant Flush brands worldwide has lost ground for 3 months in a row, from 7.5% to 5.9% in September 2026.
Estimated monthly branded searches for Subaru worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.
Estimated monthly branded searches for Ford worldwide fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.
How is Midas measured?
Brandwave collects information about searches that people make online using Midas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- midas
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Is Midas your brand?
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