How popular isMidas in search?
In September 2026, there were an estimated 1.2M branded searches for Midas worldwide which held steady over the last 12 months. Midas holds 7.1% estimated Share of Search among tires brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Toyota64.9%Jeep16%
Snow8.8%Midas7.1%
Bridgestone2.6%Maxxis0.53%
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Which tires brands compete with Midas?
Share of Search by month for Toyota, Jeep, Snow, Midas, Bridgestone. The figures are in the table below the chart.
View monthly share of search table
| Month | Toyota | Jeep | Snow | Midas | Bridgestone | Maxxis |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.5% | 15.9% | 8.8% | 7.1% | 3.2% | 0.53% |
| Nov 2025 | 61.8% | 15.3% | 12.5% | 6.8% | 3.1% | 0.5% |
| Dec 2025 | 60.5% | 14.9% | 15% | 6.7% | 2.5% | 0.4% |
| Jan 2026 | 59.4% | 14.6% | 17.9% | 5.3% | 2.4% | 0.4% |
| Feb 2026 | 64.2% | 15.8% | 10.6% | 5.8% | 3.2% | 0.43% |
| Mar 2026 | 65.6% | 16.2% | 7.2% | 7.2% | 3.2% | 0.53% |
| Apr 2026 | 67.6% | 16.7% | 5% | 7.4% | 2.7% | 0.55% |
| May 2026 | 68.2% | 16.8% | 4.2% | 7.5% | 2.8% | 0.56% |
| Jun 2026 | 68.3% | 16.9% | 2.8% | 9.2% | 2.3% | 0.56% |
| Jul 2026 | 69.1% | 17.1% | 2.8% | 7.6% | 2.8% | 0.56% |
| Aug 2026 | 67.9% | 16.8% | 5.1% | 7.5% | 2.3% | 0.55% |
| Sep 2026 | 64.9% | 16% | 8.8% | 7.1% | 2.6% | 0.53% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.9% | 11.1M | 0% | -3 points | |
| 2, held 2nd | 16% | 2.7M | 0% | -0.7 points | |
| 3, moved from 4th to 3rd | 8.8% | 1.5M | +81.6% | +3.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.1% | 1.2M | 0% | -0.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.6% | 450K | +22.3% | +0.4 points | |
| 6, held 6th | 0.53% | 90.5K | 0% | 0 points |
1.
Toyota64.9%
Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -3 points.
2.
16%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -0.7 points.
3.
Snow8.8%
Moved from 4th to 3rd. 1.5M estimated branded searches, +81.6% vs prior month. Share +3.7 points.
4.
7.1%
Moved from 3rd to 4th. 1.2M estimated branded searches, 0% vs prior month. Share -0.3 points.
2.6%
Held 5th. 450K estimated branded searches, +22.3% vs prior month. Share +0.4 points.
6.
0.53%
Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Midas and its closest rivals
Every comparison with Midas
16 comparisons
How has branded search demand for Midas changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Midas worldwide held steady at 1.2M.
- Across the 12 months ending September 2026, Midas’ estimated Share of Search among tires brands worldwide peaked at 9.2% in June 2026 and was lowest at 5.3% in January 2026.
How did search popularity change for tires brands worldwide in September 2026?
5 changes
In September 2026, Snow overtook Midas to rank 3rd among tires brands worldwide, with 8.8% estimated Share of Search.
In September 2026, Toyota lost estimated Share of Search among tires brands worldwide, from 67.9% to 64.9%.
In September 2026, Jeep lost estimated Share of Search among tires brands worldwide, from 16.8% to 16%.
Midas’ estimated Share of Search among tires brands worldwide has lost ground for 3 months in a row, from 9.2% to 7.1% in September 2026.
Estimated monthly branded searches for Bridgestone worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
Where does Midas compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Coolant Flush brands | 5th of 8 | 5.9% | Show ranking |
| Tires brands | 4th of 6 | 7.1% | Shown above |
| Radiator Flush brands | 3rd of 5 | 7.5% | Show ranking |
| WOF and car servicing chains | 1st of 3 | 85.4% | Show ranking |
How is Midas measured?
Brandwave collects information about searches that people make online using Midas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- midas
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Is Midas your brand?
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