Brandwave

How popular isToyota in search?

In September 2026, there were an estimated 11.1M branded searches for Toyota worldwide which held steady over the last 12 months. Toyota holds 64.9% estimated Share of Search among tires brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Toyota64.9%
  2. Jeep16%
  3. Snow8.8%
  4. Midas7.1%
  5. Bridgestone2.6%
  6. Maxxis0.53%
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Which tires brands compete with Toyota?

Toyota against tires brands worldwide, by month

Share of Search by month for Toyota, Jeep, Snow, Midas, Bridgestone. The figures are in the table below the chart.

View monthly share of search table
MonthToyotaJeepSnowMidasBridgestoneMaxxis
Oct 202564.5%15.9%8.8%7.1%3.2%0.53%
Nov 202561.8%15.3%12.5%6.8%3.1%0.5%
Dec 202560.5%14.9%15%6.7%2.5%0.4%
Jan 202659.4%14.6%17.9%5.3%2.4%0.4%
Feb 202664.2%15.8%10.6%5.8%3.2%0.43%
Mar 202665.6%16.2%7.2%7.2%3.2%0.53%
Apr 202667.6%16.7%5%7.4%2.7%0.55%
May 202668.2%16.8%4.2%7.5%2.8%0.56%
Jun 202668.3%16.9%2.8%9.2%2.3%0.56%
Jul 202669.1%17.1%2.8%7.6%2.8%0.56%
Aug 202667.9%16.8%5.1%7.5%2.3%0.55%
Sep 202664.9%16%8.8%7.1%2.6%0.53%

  1. 1.Toyota

    64.9%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -3 points.

  2. 2.Jeep

    16%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Snow

    8.8%

    Moved from 4th to 3rd. 1.5M estimated branded searches, +81.6% vs prior month. Share +3.7 points.

  4. 4.Midas

    7.1%

    Moved from 3rd to 4th. 1.2M estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Bridgestone

    2.6%

    Held 5th. 450K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  6. 6.Maxxis

    0.53%

    Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Toyota and its closest rivals

Every comparison with Toyota

How has branded search demand for Toyota changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Toyota worldwide held steady at 11.1M.
  • Across the 12 months ending September 2026, Toyota’s estimated Share of Search among tires brands worldwide peaked at 69.1% in July 2026 and was lowest at 59.4% in January 2026.

How did search popularity change for tires brands worldwide in September 2026?

  1. In September 2026, Snow overtook Midas to rank 3rd among tires brands worldwide, with 8.8% estimated Share of Search.

  2. In September 2026, Toyota lost estimated Share of Search among tires brands worldwide, from 67.9% to 64.9%.

  3. In September 2026, Jeep lost estimated Share of Search among tires brands worldwide, from 16.8% to 16%.

  4. Midas’ estimated Share of Search among tires brands worldwide has lost ground for 3 months in a row, from 9.2% to 7.1% in September 2026.

  5. Estimated monthly branded searches for Bridgestone worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

Where does Toyota compete?

Toyota is ranked in 21 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car brands2nd of 855.8%Show ranking
SUV brands2nd of 919.6%Show ranking
Van brands1st of 825.3%Show ranking
Auto Electricians1st of 827%Show ranking
Alloy Wheels brands1st of 629.5%Show ranking
Cpo Inventory brands2nd of 529.6%Show ranking
Hub Caps brands1st of 345.6%Show ranking
Forklift Dealer brands1st of 747.7%Show ranking
Pickup truck brands1st of 654.9%Show ranking
Dash Mat brands1st of 764.7%Show ranking
Tires brands1st of 664.9%Shown above
Bull Bar brands1st of 775.5%Show ranking
Shock Absorbers brands1st of 484.4%Show ranking
Forklift Rental brands1st of 689.7%Show ranking
Pallet Truck brands1st of 589.9%Show ranking
Forklift brands1st of 895.7%Show ranking
Walkie Stacker brands1st of 495.8%Show ranking
Pallet jacks1st of 699.8%Show ranking
Picker brands1st of 499.8%Show ranking
Cherry Picker brands1st of 499.9%Show ranking
High Reach Forklift brands1st of 499.9%Show ranking

How is Toyota measured?

Brandwave collects information about searches that people make online using Toyota’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • toyota

Do you work for Toyota? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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