Doosan vs Toyota:Which is searched more?
In September 2026, Toyota had more branded searches than Doosan among forklift dealer brands worldwide. Toyota was estimated to have 11.1M branded searches compared to Doosan’s 260, and held a 66.4% Share of Search versus Doosan’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Doosan or Toyota?
Compare the forklift dealer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toyota, Doosan. The figures are in the table below the chart.
View monthly share of search table
| Month | Toyota | Nissan | Mitsubishi | Hyundai Construction Equipment | Yale Materials Handling | Clark | Doosan |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.8% | 22.8% | 15.3% | 0.09% | 0.05% | 0.05% | <0.01% |
| Nov 2025 | 64.5% | 19.5% | 15.9% | 0.09% | 0.04% | 0.03% | <0.01% |
| Dec 2025 | 66.4% | 20% | 13.4% | 0.09% | 0.04% | 0.03% | <0.01% |
| Jan 2026 | 66.5% | 20% | 13.4% | 0.08% | 0.03% | 0.04% | <0.01% |
| Feb 2026 | 64.5% | 19.5% | 15.9% | 0.1% | 0.04% | 0.04% | <0.01% |
| Mar 2026 | 61.8% | 22.8% | 15.3% | 0.1% | 0.04% | 0.04% | <0.01% |
| Apr 2026 | 64.5% | 19.5% | 15.9% | 0.09% | 0.04% | 0.04% | <0.01% |
| May 2026 | 64.5% | 19.5% | 15.9% | 0.09% | 0.04% | 0.03% | <0.01% |
| Jun 2026 | 66.4% | 20% | 13.4% | 0.1% | 0.04% | 0.03% | <0.01% |
| Jul 2026 | 66.4% | 20% | 13.4% | 0.09% | 0.04% | 0.03% | <0.01% |
| Aug 2026 | 64.5% | 19.5% | 15.9% | 0.09% | 0.04% | 0.03% | <0.01% |
| Sep 2026 | 66.4% | 20% | 13.4% | 0.09% | 0.04% | 0.03% | <0.01% |
How has the Doosan and Toyota comparison changed over the last 12 months?
3 findings
- Toyota was ahead of Doosan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Doosan’s estimated Share of Search among forklift dealer brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 390 to 260.
- Across the 12 months ending September 2026, Toyota’s estimated Share of Search among forklift dealer brands worldwide moved from 61.8% to 66.4%, and its estimated monthly branded searches held steady at 11.1M.
How did search popularity change for forklift dealer brands worldwide in September 2026?
2 changes
In September 2026, Toyota gained estimated Share of Search among forklift dealer brands worldwide, from 64.5% to 66.4%.
Estimated monthly branded searches for Doosan worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.
Other head-to-heads among forklift dealer brands
How each brand is measured
Brandwave collects information about searches that people make online using Doosan’s and Toyota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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