Mitsubishi vs Toyota:Which is searched more?
In September 2026, Toyota had more branded searches than Mitsubishi among forklift dealer brands worldwide. Toyota was estimated to have 11.1M branded searches compared to Mitsubishi’s 2.2M, and held a 66.4% Share of Search versus Mitsubishi’s 13.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mitsubishi or Toyota?
Compare the forklift dealer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toyota, Mitsubishi. The figures are in the table below the chart.
View monthly share of search table
| Month | Toyota | Nissan | Mitsubishi | Hyundai Construction Equipment | Yale Materials Handling | Clark | Doosan |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.8% | 22.8% | 15.2% | 0.1% | 0.05% | 0.05% | 0.03% |
| Nov 2025 | 64.4% | 19.5% | 15.9% | 0.1% | 0.04% | 0.03% | 0.03% |
| Dec 2025 | 66.4% | 20% | 13.4% | 0.1% | 0.04% | 0.03% | 0.02% |
| Jan 2026 | 66.4% | 20% | 13.4% | 0.09% | 0.03% | 0.04% | 0.02% |
| Feb 2026 | 64.4% | 19.4% | 15.9% | 0.11% | 0.04% | 0.04% | 0.03% |
| Mar 2026 | 61.8% | 22.8% | 15.3% | 0.1% | 0.04% | 0.04% | 0.03% |
| Apr 2026 | 64.4% | 19.4% | 15.9% | 0.1% | 0.04% | 0.04% | 0.02% |
| May 2026 | 64.4% | 19.5% | 15.9% | 0.09% | 0.04% | 0.03% | 0.02% |
| Jun 2026 | 66.4% | 20% | 13.4% | 0.1% | 0.04% | 0.03% | 0.03% |
| Jul 2026 | 66.4% | 20% | 13.4% | 0.09% | 0.04% | 0.03% | 0.03% |
| Aug 2026 | 64.5% | 19.5% | 15.9% | 0.09% | 0.04% | 0.03% | 0.02% |
| Sep 2026 | 66.4% | 20% | 13.4% | 0.1% | 0.04% | 0.03% | 0.03% |
How has the Mitsubishi and Toyota comparison changed over the last 12 months?
3 findings
- Toyota was ahead of Mitsubishi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mitsubishi’s estimated Share of Search among forklift dealer brands worldwide moved from 15.2% to 13.4%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
- Across the 12 months ending September 2026, Toyota’s estimated Share of Search among forklift dealer brands worldwide moved from 61.8% to 66.4%, and its estimated monthly branded searches held steady at 11.1M.
How did search popularity change for forklift dealer brands worldwide in September 2026?
2 changes
In September 2026, Toyota gained estimated Share of Search among forklift dealer brands worldwide, from 64.5% to 66.4%.
In September 2026, Mitsubishi lost estimated Share of Search among forklift dealer brands worldwide, from 15.9% to 13.4%.
Other head-to-heads among forklift dealer brands
How each brand is measured
Brandwave collects information about searches that people make online using Mitsubishi’s and Toyota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mitsubishi
1 branded search term
- mitsubishi
Toyota
1 branded search term
- toyota
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