Brandwave

How popular isToyota in search?

In September 2026, there were an estimated 11.1M branded searches for Toyota worldwide which held steady over the last 12 months. Toyota holds 66.4% estimated Share of Search among forklift dealer brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Toyota66.4%
  2. Nissan20%
  3. Mitsubishi13.4%
  4. Hyundai Construction Equipment0.09%
  5. Yale Materials Handling0.04%
  6. Clark0.03%
  7. Doosan<0.01%
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Which forklift dealer brands compete with Toyota?

Toyota against forklift dealer brands worldwide, by month

Share of Search by month for Toyota, Nissan, Mitsubishi. The figures are in the table below the chart.

View monthly share of search table
MonthToyotaNissanMitsubishiHyundai Construction EquipmentYale Materials HandlingClarkDoosan
Oct 202561.8%22.8%15.3%0.09%0.05%0.05%<0.01%
Nov 202564.5%19.5%15.9%0.09%0.04%0.03%<0.01%
Dec 202566.4%20%13.4%0.09%0.04%0.03%<0.01%
Jan 202666.5%20%13.4%0.08%0.03%0.04%<0.01%
Feb 202664.5%19.5%15.9%0.1%0.04%0.04%<0.01%
Mar 202661.8%22.8%15.3%0.1%0.04%0.04%<0.01%
Apr 202664.5%19.5%15.9%0.09%0.04%0.04%<0.01%
May 202664.5%19.5%15.9%0.09%0.04%0.03%<0.01%
Jun 202666.4%20%13.4%0.1%0.04%0.03%<0.01%
Jul 202666.4%20%13.4%0.09%0.04%0.03%<0.01%
Aug 202664.5%19.5%15.9%0.09%0.04%0.03%<0.01%
Sep 202666.4%20%13.4%0.09%0.04%0.03%<0.01%

  1. 1.Toyota

    66.4%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.Nissan

    20%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Mitsubishi

    13.4%

    Held 3rd. 2.2M estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  4. 4.Hyundai Construction Equipment

    0.09%

    Held 4th. 15.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Yale Materials Handling

    0.04%

    Held 5th. 6.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Clark

    0.03%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Doosan

    <0.01%

    Held 7th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Toyota and its closest rivals

Every comparison with Toyota

How has branded search demand for Toyota changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Toyota worldwide held steady at 11.1M.
  • Across the 12 months ending September 2026, Toyota’s estimated Share of Search among forklift dealer brands worldwide increased from 61.8% to 66.4%.
  • Across the 12 months ending September 2026, Toyota’s estimated Share of Search among forklift dealer brands worldwide peaked at 66.5% in January 2026 and was lowest at 61.8% in October 2025.

How did search popularity change for forklift dealer brands worldwide in September 2026?

  1. In September 2026, Toyota gained estimated Share of Search among forklift dealer brands worldwide, from 64.5% to 66.4%.

  2. In September 2026, Nissan gained estimated Share of Search among forklift dealer brands worldwide, from 19.5% to 20%.

  3. In September 2026, Mitsubishi lost estimated Share of Search among forklift dealer brands worldwide, from 15.9% to 13.4%.

  4. Estimated monthly branded searches for Clark worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  5. Estimated monthly branded searches for Doosan worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

  6. Estimated monthly branded searches for Yale Materials Handling worldwide fell 17.9% over 12 measured months, from 8.4K to 6.9K in September 2026.

Where does Toyota compete?

Toyota is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car brands2nd of 855.9%Show ranking
SUV brands2nd of 919.8%Show ranking
Van brands1st of 825.3%Show ranking
Pickup truck brands1st of 654.9%Show ranking
Forklift dealer brands1st of 766.4%Shown above

How is Toyota measured?

Brandwave collects information about searches that people make online using Toyota’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • toyota

Do you work for Toyota? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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