How popular isNissan in search?
In September 2026, there were an estimated 3.4M branded searches for Nissan worldwide which is down 18.1% over the last 12 months. Nissan holds 20% estimated Share of Search among forklift dealer brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Toyota66.4%
Nissan20%
Mitsubishi13.4%
Hyundai Construction Equipment0.1%Yale Materials Handling0.04%
Clark0.03%
Doosan0.03%
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Which forklift dealer brands compete with Nissan?
Share of Search by month for Toyota, Nissan, Mitsubishi. The figures are in the table below the chart.
View monthly share of search table
| Month | Toyota | Nissan | Mitsubishi | Hyundai Construction Equipment | Yale Materials Handling | Clark | Doosan |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.8% | 22.8% | 15.2% | 0.1% | 0.05% | 0.05% | 0.03% |
| Nov 2025 | 64.4% | 19.5% | 15.9% | 0.1% | 0.04% | 0.03% | 0.03% |
| Dec 2025 | 66.4% | 20% | 13.4% | 0.1% | 0.04% | 0.03% | 0.02% |
| Jan 2026 | 66.4% | 20% | 13.4% | 0.09% | 0.03% | 0.04% | 0.02% |
| Feb 2026 | 64.4% | 19.4% | 15.9% | 0.11% | 0.04% | 0.04% | 0.03% |
| Mar 2026 | 61.8% | 22.8% | 15.3% | 0.1% | 0.04% | 0.04% | 0.03% |
| Apr 2026 | 64.4% | 19.4% | 15.9% | 0.1% | 0.04% | 0.04% | 0.02% |
| May 2026 | 64.4% | 19.5% | 15.9% | 0.09% | 0.04% | 0.03% | 0.02% |
| Jun 2026 | 66.4% | 20% | 13.4% | 0.1% | 0.04% | 0.03% | 0.03% |
| Jul 2026 | 66.4% | 20% | 13.4% | 0.09% | 0.04% | 0.03% | 0.03% |
| Aug 2026 | 64.5% | 19.5% | 15.9% | 0.09% | 0.04% | 0.03% | 0.02% |
| Sep 2026 | 66.4% | 20% | 13.4% | 0.1% | 0.04% | 0.03% | 0.03% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.4% | 11.1M | 0% | +1.9 points | |
| 2, held 2nd | 20% | 3.4M | 0% | +0.6 points | |
| 3, held 3rd | 13.4% | 2.2M | -18.2% | -2.5 points | |
| 4, held 4th | 0.1% | 16.3K | 0% | 0 points | |
| 5, held 5th | 0.04% | 6.9K | 0% | 0 points | |
| 6, held 6th | 0.03% | 5.4K | 0% | 0 points | |
| 7, held 7th | 0.03% | 4.3K | +16.4% | 0 points |
1.
Toyota66.4%
Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +1.9 points.
2.
Nissan20%
Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +0.6 points.
13.4%
Held 3rd. 2.2M estimated branded searches, -18.2% vs prior month. Share -2.5 points.
Held 4th. 16.3K estimated branded searches, 0% vs prior month. Share 0 points.
0.04%
Held 5th. 6.9K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Clark0.03%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Doosan0.03%
Held 7th. 4.3K estimated branded searches, +16.4% vs prior month. Share 0 points.
Compare search popularity between Nissan and its closest rivals
Every comparison with Nissan
34 comparisons
- Audi vs Nissan
- BMW vs Nissan
- BYD vs Nissan
- Ferrari vs Nissan
- Ford vs Nissan
- Honda vs Nissan
- Hyundai vs Nissan
- Kia vs Nissan
- Lamborghini vs Nissan
- Mazda vs Nissan
- Mercedes-Benz vs Nissan
- Nissan vs Porsche
- Nissan vs Renault
- Nissan vs Suzuki
- Nissan vs Tesla
- Nissan vs Toyota
- Nissan vs Volkswagen
- Chevrolet vs Nissan
- Jaguar vs Nissan
- Jeep vs Nissan
- Lexus vs Nissan
- Nissan vs Peugeot
- Nissan vs Skoda
- Nissan vs Subaru
- Nissan vs Volvo
- Citroen vs Nissan
- Mclaren vs Nissan
- Nissan vs Polestar
- Nissan vs Rivian
- Lucid Motors vs Nissan
- Hyundai Construction Equipment vs Nissan
- Nissan vs Yale Materials Handling
- Clark vs Nissan
- Doosan vs Nissan
How has branded search demand for Nissan changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nissan worldwide fell from 4.1M to 3.4M.
- Across the 12 months ending September 2026, Nissan’s estimated Share of Search among forklift dealer brands worldwide decreased from 22.8% to 20%.
- Across the 12 months ending September 2026, Nissan’s estimated Share of Search among forklift dealer brands worldwide peaked at 22.8% in March 2026 and was lowest at 19.4% in February 2026.
How did search popularity change for forklift dealer brands worldwide in September 2026?
6 changes
In September 2026, Toyota gained estimated Share of Search among forklift dealer brands worldwide, from 64.5% to 66.4%.
In September 2026, Nissan gained estimated Share of Search among forklift dealer brands worldwide, from 19.5% to 20%.
In September 2026, Mitsubishi lost estimated Share of Search among forklift dealer brands worldwide, from 15.9% to 13.4%.
Estimated monthly branded searches for Clark worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
Estimated monthly branded searches for Yale Materials Handling worldwide fell 17.9% over 12 measured months, from 8.4K to 6.9K in September 2026.
Estimated monthly branded searches for Doosan worldwide fell 10.9% over 12 measured months, from 4.8K to 4.3K in September 2026.
Where does Nissan compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Car brands | 16th of 85 | 1.8% | Show ranking |
| SUV brands | 8th of 9 | 5.9% | Show ranking |
| Van brands | 5th of 8 | 7.6% | Show ranking |
| Electric car brands | 6th of 9 | 7.9% | Show ranking |
| Sports car brands | 5th of 7 | 15.1% | Show ranking |
| Forklift dealer brands | 2nd of 7 | 20% | Shown above |
How is Nissan measured?
Brandwave collects information about searches that people make online using Nissan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nissan
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Is Nissan your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.