Brandwave

Forklift dealer brands:Which are searched most?

In September 2026, Toyota was the most searched among forklift dealer brands worldwide, with an estimated 11.1M branded searches and 66.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Toyota66.4%
  2. Nissan20%
  3. Mitsubishi13.4%
  4. Hyundai Construction Equipment0.09%
  5. Yale Materials Handling0.04%
  6. Clark0.03%
  7. Doosan<0.01%

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Share of SearchLeaderboard

Compare the forklift dealer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among forklift dealer brands worldwide, by month

Share of Search by month for Toyota, Nissan, Mitsubishi. The figures are in the table below the chart.

View monthly share of search table
MonthToyotaNissanMitsubishiHyundai Construction EquipmentYale Materials HandlingClarkDoosan
Oct 202561.8%22.8%15.3%0.09%0.05%0.05%<0.01%
Nov 202564.5%19.5%15.9%0.09%0.04%0.03%<0.01%
Dec 202566.4%20%13.4%0.09%0.04%0.03%<0.01%
Jan 202666.5%20%13.4%0.08%0.03%0.04%<0.01%
Feb 202664.5%19.5%15.9%0.1%0.04%0.04%<0.01%
Mar 202661.8%22.8%15.3%0.1%0.04%0.04%<0.01%
Apr 202664.5%19.5%15.9%0.09%0.04%0.04%<0.01%
May 202664.5%19.5%15.9%0.09%0.04%0.03%<0.01%
Jun 202666.4%20%13.4%0.1%0.04%0.03%<0.01%
Jul 202666.4%20%13.4%0.09%0.04%0.03%<0.01%
Aug 202664.5%19.5%15.9%0.09%0.04%0.03%<0.01%
Sep 202666.4%20%13.4%0.09%0.04%0.03%<0.01%

This month’s ranking, September 2026

  1. 1.Toyota

    66.4%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.Nissan

    20%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Mitsubishi

    13.4%

    Held 3rd. 2.2M estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  4. 4.Hyundai Construction Equipment

    0.09%

    Held 4th. 15.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Yale Materials Handling

    0.04%

    Held 5th. 6.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Clark

    0.03%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Doosan

    <0.01%

    Held 7th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among forklift dealer brands worldwide?

In September 2026, Toyota was the most searched among forklift dealer brands worldwide, with an estimated 11.1M branded searches and 66.4% estimated Share of Search within this set. Nissan is in 2nd place, 46.4 percentage points behind at 20% Share of Search.

Global forklift dealer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Toyota61.8% → 66.4%66.5%Jan 202661.8%Oct 20251st
Nissan22.8% → 20%22.8%Mar 202619.5%Feb 20262nd
Mitsubishi15.3% → 13.4%15.9%May 202613.4%Jan 20263rd
Hyundai Construction Equipment0.09%0.1%Feb 20260.08%Jan 20264th
Yale Materials Handling0.05% → 0.04%0.05%Oct 20250.03%Jan 20265th
Clark0.05% → 0.03%0.05%Oct 20250.03%Nov 20256th
Doosan<0.01%<0.01%Mar 2026<0.01%Aug 20267th

Each finding as a sentence

  • Across the 12 months ending September 2026, Toyota’s estimated Share of Search among forklift dealer brands worldwide increased from 61.8% to 66.4%.
  • Across the 12 months ending September 2026, Nissan’s estimated Share of Search among forklift dealer brands worldwide decreased from 22.8% to 20%.
  • Across the 12 months ending September 2026, Mitsubishi’s estimated Share of Search among forklift dealer brands worldwide decreased from 15.3% to 13.4%.
  • Across the 12 months ending September 2026, Toyota’s estimated Share of Search among forklift dealer brands worldwide peaked at 66.5% in January 2026 and was lowest at 61.8% in October 2025.
  • Across the 12 months ending September 2026, Nissan’s estimated Share of Search among forklift dealer brands worldwide peaked at 22.8% in March 2026 and was lowest at 19.5% in February 2026.
  • Across the 12 months ending September 2026, Mitsubishi’s estimated Share of Search among forklift dealer brands worldwide peaked at 15.9% in May 2026 and was lowest at 13.4% in January 2026.
  • Across the 12 months ending September 2026, Hyundai Construction Equipment, Yale Materials Handling, Clark and Doosan held steady: their estimated Share of Search among forklift dealer brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for forklift dealer brands worldwide in September 2026?

  1. In September 2026, Toyota gained estimated Share of Search among forklift dealer brands worldwide, from 64.5% to 66.4%.

  2. In September 2026, Nissan gained estimated Share of Search among forklift dealer brands worldwide, from 19.5% to 20%.

  3. In September 2026, Mitsubishi lost estimated Share of Search among forklift dealer brands worldwide, from 15.9% to 13.4%.

  4. Estimated monthly branded searches for Clark worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  5. Estimated monthly branded searches for Doosan worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

  6. Estimated monthly branded searches for Yale Materials Handling worldwide fell 17.9% over 12 measured months, from 8.4K to 6.9K in September 2026.

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