Toyota vs Yale Materials Handling:Which is searched more?
In September 2026, Toyota had more branded searches than Yale Materials Handling among forklift dealer brands worldwide. Toyota was estimated to have 11.1M branded searches compared to Yale Materials Handling’s 6.9K, and held a 66.4% Share of Search versus Yale Materials Handling’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Toyota or Yale Materials Handling?
Compare the forklift dealer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toyota, Yale Materials Handling. The figures are in the table below the chart.
View monthly share of search table
| Month | Toyota | Nissan | Mitsubishi | Hyundai Construction Equipment | Yale Materials Handling | Clark | Doosan |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.8% | 22.8% | 15.3% | 0.09% | 0.05% | 0.05% | <0.01% |
| Nov 2025 | 64.5% | 19.5% | 15.9% | 0.09% | 0.04% | 0.03% | <0.01% |
| Dec 2025 | 66.4% | 20% | 13.4% | 0.09% | 0.04% | 0.03% | <0.01% |
| Jan 2026 | 66.5% | 20% | 13.4% | 0.08% | 0.03% | 0.04% | <0.01% |
| Feb 2026 | 64.5% | 19.5% | 15.9% | 0.1% | 0.04% | 0.04% | <0.01% |
| Mar 2026 | 61.8% | 22.8% | 15.3% | 0.1% | 0.04% | 0.04% | <0.01% |
| Apr 2026 | 64.5% | 19.5% | 15.9% | 0.09% | 0.04% | 0.04% | <0.01% |
| May 2026 | 64.5% | 19.5% | 15.9% | 0.09% | 0.04% | 0.03% | <0.01% |
| Jun 2026 | 66.4% | 20% | 13.4% | 0.1% | 0.04% | 0.03% | <0.01% |
| Jul 2026 | 66.4% | 20% | 13.4% | 0.09% | 0.04% | 0.03% | <0.01% |
| Aug 2026 | 64.5% | 19.5% | 15.9% | 0.09% | 0.04% | 0.03% | <0.01% |
| Sep 2026 | 66.4% | 20% | 13.4% | 0.09% | 0.04% | 0.03% | <0.01% |
How has the Toyota and Yale Materials Handling comparison changed over the last 12 months?
3 findings
- Toyota was ahead of Yale Materials Handling in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Toyota’s estimated Share of Search among forklift dealer brands worldwide moved from 61.8% to 66.4%, and its estimated monthly branded searches held steady at 11.1M.
- Across the 12 months ending September 2026, Yale Materials Handling’s estimated Share of Search among forklift dealer brands worldwide moved from 0.05% to 0.04%, and its estimated monthly branded searches moved from 8.4K to 6.9K.
How did search popularity change for forklift dealer brands worldwide in September 2026?
2 changes
In September 2026, Toyota gained estimated Share of Search among forklift dealer brands worldwide, from 64.5% to 66.4%.
Estimated monthly branded searches for Yale Materials Handling worldwide fell 17.9% over 12 measured months, from 8.4K to 6.9K in September 2026.
Other head-to-heads among forklift dealer brands
How each brand is measured
Brandwave collects information about searches that people make online using Toyota’s and Yale Materials Handling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Toyota
1 branded search term
- toyota
Yale Materials Handling
2 branded search terms
- yale forklift
- yale materials handling
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