Snow vs Toyota:Which is searched more?
In September 2026, Toyota had more branded searches than Snow among tires brands worldwide. Toyota was estimated to have 11.1M branded searches compared to Snow’s 1.5M, and held a 64.9% Share of Search versus Snow’s 8.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Snow or Toyota?
Compare the tires brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toyota, Snow. The figures are in the table below the chart.
View monthly share of search table
| Month | Toyota | Jeep | Snow | Midas | Bridgestone | Maxxis |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.5% | 15.9% | 8.8% | 7.1% | 3.2% | 0.53% |
| Nov 2025 | 61.8% | 15.3% | 12.5% | 6.8% | 3.1% | 0.5% |
| Dec 2025 | 60.5% | 14.9% | 15% | 6.7% | 2.5% | 0.4% |
| Jan 2026 | 59.4% | 14.6% | 17.9% | 5.3% | 2.4% | 0.4% |
| Feb 2026 | 64.2% | 15.8% | 10.6% | 5.8% | 3.2% | 0.43% |
| Mar 2026 | 65.6% | 16.2% | 7.2% | 7.2% | 3.2% | 0.53% |
| Apr 2026 | 67.6% | 16.7% | 5% | 7.4% | 2.7% | 0.55% |
| May 2026 | 68.2% | 16.8% | 4.2% | 7.5% | 2.8% | 0.56% |
| Jun 2026 | 68.3% | 16.9% | 2.8% | 9.2% | 2.3% | 0.56% |
| Jul 2026 | 69.1% | 17.1% | 2.8% | 7.6% | 2.8% | 0.56% |
| Aug 2026 | 67.9% | 16.8% | 5.1% | 7.5% | 2.3% | 0.55% |
| Sep 2026 | 64.9% | 16% | 8.8% | 7.1% | 2.6% | 0.53% |
How has the Snow and Toyota comparison changed over the last 12 months?
3 findings
- Toyota was ahead of Snow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Snow’s estimated Share of Search among tires brands worldwide held steady at 8.8%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Toyota’s estimated Share of Search among tires brands worldwide moved from 64.5% to 64.9%, and its estimated monthly branded searches held steady at 11.1M.
How did search popularity change for tires brands worldwide in September 2026?
2 changes
In September 2026, Snow overtook Midas to rank 3rd among tires brands worldwide, with 8.8% estimated Share of Search.
In September 2026, Toyota lost estimated Share of Search among tires brands worldwide, from 67.9% to 64.9%.
Other head-to-heads among tires brands
How each brand is measured
Brandwave collects information about searches that people make online using Snow’s and Toyota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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