Brandwave

Tires brands:Which are searched most?

In September 2026, Toyota was the most searched among tires brands worldwide, with an estimated 11.1M branded searches and 64.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Toyota64.9%
  2. Jeep16%
  3. Snow8.8%
  4. Midas7.1%
  5. Bridgestone2.6%
  6. Maxxis0.53%

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Share of SearchLeaderboard

Compare the tires brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tires brands worldwide, by month

Share of Search by month for Toyota, Jeep, Snow, Midas, Bridgestone. The figures are in the table below the chart.

View monthly share of search table
MonthToyotaJeepSnowMidasBridgestoneMaxxis
Oct 202564.5%15.9%8.8%7.1%3.2%0.53%
Nov 202561.8%15.3%12.5%6.8%3.1%0.5%
Dec 202560.5%14.9%15%6.7%2.5%0.4%
Jan 202659.4%14.6%17.9%5.3%2.4%0.4%
Feb 202664.2%15.8%10.6%5.8%3.2%0.43%
Mar 202665.6%16.2%7.2%7.2%3.2%0.53%
Apr 202667.6%16.7%5%7.4%2.7%0.55%
May 202668.2%16.8%4.2%7.5%2.8%0.56%
Jun 202668.3%16.9%2.8%9.2%2.3%0.56%
Jul 202669.1%17.1%2.8%7.6%2.8%0.56%
Aug 202667.9%16.8%5.1%7.5%2.3%0.55%
Sep 202664.9%16%8.8%7.1%2.6%0.53%

This month’s ranking, September 2026

  1. 1.Toyota

    64.9%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -3 points.

  2. 2.Jeep

    16%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Snow

    8.8%

    Moved from 4th to 3rd. 1.5M estimated branded searches, +81.6% vs prior month. Share +3.7 points.

  4. 4.Midas

    7.1%

    Moved from 3rd to 4th. 1.2M estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Bridgestone

    2.6%

    Held 5th. 450K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  6. 6.Maxxis

    0.53%

    Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among tires brands worldwide?

In September 2026, Toyota was the most searched among tires brands worldwide, with an estimated 11.1M branded searches and 64.9% estimated Share of Search within this set. Jeep is in 2nd place, 48.9 percentage points behind at 16% Share of Search.

Global tires brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Toyota64.5% → 64.9%69.1%Jul 202659.4%Jan 20261st
Jeep15.9% → 16%17.1%Jul 202614.6%Jan 20262nd
Snow8.8%17.9%Jan 20262.8%Jun 20263rd
Midas7.1%9.2%Jun 20265.3%Jan 20264th
Bridgestone3.2% → 2.6%3.2%Mar 20262.3%Aug 20265th
Maxxis0.53%0.56%Jul 20260.4%Jan 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Bridgestone’s estimated Share of Search among tires brands worldwide decreased from 3.2% to 2.6%.
  • Across the 12 months ending September 2026, Toyota’s estimated Share of Search among tires brands worldwide peaked at 69.1% in July 2026 and was lowest at 59.4% in January 2026.
  • Across the 12 months ending September 2026, Jeep’s estimated Share of Search among tires brands worldwide peaked at 17.1% in July 2026 and was lowest at 14.6% in January 2026.
  • Across the 12 months ending September 2026, Snow’s estimated Share of Search among tires brands worldwide peaked at 17.9% in January 2026 and was lowest at 2.8% in June 2026.
  • Across the 12 months ending September 2026, Midas’ estimated Share of Search among tires brands worldwide peaked at 9.2% in June 2026 and was lowest at 5.3% in January 2026.
  • Across the 12 months ending September 2026, Toyota, Jeep, Snow, Midas and Maxxis held steady: their estimated Share of Search among tires brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for tires brands worldwide in September 2026?

  1. In September 2026, Snow overtook Midas to rank 3rd among tires brands worldwide, with 8.8% estimated Share of Search.

  2. In September 2026, Toyota lost estimated Share of Search among tires brands worldwide, from 67.9% to 64.9%.

  3. In September 2026, Jeep lost estimated Share of Search among tires brands worldwide, from 16.8% to 16%.

  4. Midas’ estimated Share of Search among tires brands worldwide has lost ground for 3 months in a row, from 9.2% to 7.1% in September 2026.

  5. Estimated monthly branded searches for Bridgestone worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

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