Brandwave

How popular isToyota in search?

In August 2026, there were an estimated 11.1M branded searches for Toyota worldwide which held steady over the last 11 months. Toyota holds 99.2% estimated Share of Search among forklift brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Toyota99.2%
  2. Yale0.66%
  3. Crown0.11%
  4. Clark0.05%
  5. Linde<0.01%
  6. Hyster<0.01%
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Which forklift brands compete with Toyota?

Toyota against forklift brands worldwide, by month

Share of Search by month for Toyota. The figures are in the table below the chart.

View monthly share of search table
MonthToyotaYaleCrownClarkLindeHyster
Oct 202599.2%0.54%0.13%0.07%<0.01%<0.01%
Nov 202599.3%0.54%0.11%0.05%<0.01%<0.01%
Dec 202599.3%0.54%0.11%0.05%<0.01%<0.01%
Jan 202699.4%0.44%0.11%0.06%<0.01%<0.01%
Feb 202699.4%0.44%0.11%0.06%<0.01%<0.01%
Mar 202699.3%0.54%0.13%0.06%<0.01%<0.01%
Apr 202699.3%0.54%0.13%0.06%<0.01%<0.01%
May 202699.3%0.54%0.11%0.05%<0.01%<0.01%
Jun 202699.3%0.54%0.13%0.05%<0.01%<0.01%
Jul 202699.3%0.54%0.11%0.05%<0.01%<0.01%
Aug 202699.2%0.66%0.11%0.05%<0.01%<0.01%
Sep 2026——————

  1. 1.Toyota

    99.2%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Yale

    0.66%

    Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  3. 3.Crown

    0.11%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Clark

    0.05%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Linde

    <0.01%

    Held 5th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Hyster

    <0.01%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Toyota and its closest rivals

How has branded search demand for Toyota changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Toyota worldwide held steady at 11.1M.
  • Across the 11 months ending August 2026, Toyota’s estimated Share of Search among forklift brands worldwide held steady at 99.2%.

How did search popularity change for forklift brands worldwide in August 2026?

  1. Estimated monthly branded searches for Yale worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

  2. Estimated monthly branded searches for Clark worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  3. Estimated monthly branded searches for Hyster worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

  4. Estimated monthly branded searches for Crown worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  5. Estimated monthly branded searches for Linde worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

Where does Toyota compete?

Toyota is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
SUV brands1st of 921.2%Show ranking
Van brands1st of 825.3%Show ranking
Pickup truck brands1st of 652%Show ranking
Forklift brands1st of 699.2%Shown above
Pallet jacks1st of 699.8%Show ranking

How is Toyota measured?

Brandwave collects information about searches that people make online using Toyota’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • toyota

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How the Brand Demand Index is measured

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