Toyota vs Yale:Which is more popular by branded search?
In August 2026, Toyota had more branded searches than Yale among forklift brands worldwide. Toyota was estimated to have 11.1M branded searches compared to Yale’s 74K, and held a 99.2% Share of Search versus Yale’s 0.66%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Toyota or Yale?
Compare the forklift brands households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toyota, Yale. The figures are in the table below the chart.
View monthly share of search table
| Month | Toyota | Yale | Crown | Clark | Linde | Hyster |
|---|---|---|---|---|---|---|
| Oct 2025 | 99.2% | 0.54% | 0.13% | 0.07% | <0.01% | <0.01% |
| Nov 2025 | 99.3% | 0.54% | 0.11% | 0.05% | <0.01% | <0.01% |
| Dec 2025 | 99.3% | 0.54% | 0.11% | 0.05% | <0.01% | <0.01% |
| Jan 2026 | 99.4% | 0.44% | 0.11% | 0.06% | <0.01% | <0.01% |
| Feb 2026 | 99.4% | 0.44% | 0.11% | 0.06% | <0.01% | <0.01% |
| Mar 2026 | 99.3% | 0.54% | 0.13% | 0.06% | <0.01% | <0.01% |
| Apr 2026 | 99.3% | 0.54% | 0.13% | 0.06% | <0.01% | <0.01% |
| May 2026 | 99.3% | 0.54% | 0.11% | 0.05% | <0.01% | <0.01% |
| Jun 2026 | 99.3% | 0.54% | 0.13% | 0.05% | <0.01% | <0.01% |
| Jul 2026 | 99.3% | 0.54% | 0.11% | 0.05% | <0.01% | <0.01% |
| Aug 2026 | 99.2% | 0.66% | 0.11% | 0.05% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Toyota and Yale comparison changed over the last 12 months?
3 findings
- Toyota was ahead of Yale in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Toyota’s estimated Share of Search among forklift brands worldwide held steady at 99.2%, and its estimated monthly branded searches held steady at 11.1M.
- Across the 11 months ending August 2026, Yale’s estimated Share of Search among forklift brands worldwide moved from 0.54% to 0.66%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for forklift brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Yale worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Toyota’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.