How popular isMidas in search?
In September 2026, there were an estimated 1.2M branded searches for Midas worldwide which held steady over the last 12 months. Midas holds 7.5% estimated Share of Search among radiator Flush brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
AutoZone68.5%
Diesel16.9%Midas7.5%
K24.3%
Liqui Moly2.8%
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Which radiator Flush brands compete with Midas?
Share of Search by month for AutoZone, Diesel, Midas, K2, Liqui Moly. The figures are in the table below the chart.
View monthly share of search table
| Month | AutoZone | Diesel | Midas | K2 | Liqui Moly |
|---|---|---|---|---|---|
| Oct 2025 | 71.4% | 11.8% | 7.8% | 5.5% | 3.5% |
| Nov 2025 | 69.9% | 14.1% | 7.7% | 5.5% | 2.8% |
| Dec 2025 | 71.7% | 11.8% | 7.9% | 5.7% | 2.9% |
| Jan 2026 | 71.6% | 11.8% | 7.9% | 5.8% | 2.9% |
| Feb 2026 | 73.4% | 12.1% | 6.6% | 4.9% | 3% |
| Mar 2026 | 72.3% | 14.6% | 6.5% | 3.8% | 2.9% |
| Apr 2026 | 68.1% | 16.8% | 7.5% | 4.2% | 3.4% |
| May 2026 | 69.6% | 14.1% | 7.7% | 5.2% | 3.5% |
| Jun 2026 | 70.7% | 11.6% | 9.5% | 5.3% | 2.9% |
| Jul 2026 | 72.6% | 12% | 8% | 4.5% | 2.9% |
| Aug 2026 | 68.8% | 13.9% | 7.6% | 6.3% | 3.4% |
| Sep 2026 | 68.5% | 16.9% | 7.5% | 4.3% | 2.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.5% | 11.1M | 0% | -0.3 points | |
| 2, held 2nd | 16.9% | 2.7M | +22.3% | +3 points | |
| 3, held 3rd | 7.5% | 1.2M | 0% | 0 points | |
| 4, held 4th | 4.3% | 691K | -31.9% | -2 points | |
| 5, held 5th | 2.8% | 450K | -18.2% | -0.6 points |
1.
AutoZone68.5%
Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -0.3 points.
2.
Diesel16.9%
Held 2nd. 2.7M estimated branded searches, +22.3% vs prior month. Share +3 points.
3.
7.5%
Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.
4.
4.3%
Held 4th. 691K estimated branded searches, -31.9% vs prior month. Share -2 points.
2.8%
Held 5th. 450K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
Compare search popularity between Midas and its closest rivals
Every comparison with Midas
20 comparisons
- AutoZone vs Midas
- BMW vs Midas
- Diesel vs Midas
- Ford vs Midas
- Jeep vs Midas
- Midas vs Snow
- Midas vs Subaru
- Midas vs Toyota
- Midas vs Yamaha
- K2 vs Midas
- Bridgestone vs Midas
- Liqui Moly vs Midas
- Cummins vs Midas
- Midas vs Pit Stop
- Midas vs Rotary
- Maxxis vs Midas
- Allen & Heath vs Midas
- Midas vs Soundcraft
- Midas vs Tony's Tyre & Auto Care
- Caterpillar vs Midas
How has branded search demand for Midas changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Midas worldwide held steady at 1.2M.
- Across the 12 months ending September 2026, Midas’ estimated Share of Search among radiator Flush brands worldwide peaked at 9.5% in June 2026 and was lowest at 6.5% in March 2026.
How did search popularity change for radiator Flush brands worldwide in September 2026?
4 changes
In September 2026, Diesel gained estimated Share of Search among radiator Flush brands worldwide, from 13.9% to 16.9%.
In September 2026, K2 lost estimated Share of Search among radiator Flush brands worldwide, from 6.3% to 4.3%.
In September 2026, Liqui Moly lost estimated Share of Search among radiator Flush brands worldwide, from 3.4% to 2.8%.
Midas’ estimated Share of Search among radiator Flush brands worldwide has lost ground for 3 months in a row, from 9.5% to 7.5% in September 2026.
Where does Midas compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Coolant Flush brands | 5th of 8 | 5.9% | Show ranking |
| Tires brands | 4th of 6 | 7.1% | Show ranking |
| Radiator Flush brands | 3rd of 5 | 7.5% | Shown above |
| Analog Mixer brands | 2nd of 5 | 22% | Show ranking |
| WOF and car servicing chains | 1st of 3 | 85.4% | Show ranking |
How is Midas measured?
Brandwave collects information about searches that people make online using Midas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- midas
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Is Midas your brand?
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