Brandwave

How popular isLiqui Moly in search?

In September 2026, there were an estimated 450K branded searches for Liqui Moly worldwide which is down 18.2% over the last 12 months. Liqui Moly holds 9.4% estimated Share of Search among motor oil brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Mobil69.7%
  2. Valvoline14%
  3. Liqui Moly9.4%
  4. Castrol5.1%
  5. Pennzoil1%
  6. Shell Helix0.46%
  7. Quaker State0.38%
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Which motor oil brands compete with Liqui Moly?

Liqui Moly against motor oil brands worldwide, by month

Share of Search by month for Mobil, Valvoline, Liqui Moly, Castrol. The figures are in the table below the chart.

View monthly share of search table
MonthMobilValvolineLiqui MolyCastrolPennzoilShell HelixQuaker State
Oct 202566.2%16.3%10.9%4.9%0.98%0.44%0.44%
Nov 202563%18.9%10.3%5.7%1.1%0.51%0.42%
Dec 202565.3%16%10.7%5.9%1.2%0.53%0.43%
Jan 202662.8%18.9%10.3%5.6%1.4%0.51%0.51%
Feb 202660.6%18.2%12.2%6.7%1.3%0.6%0.49%
Mar 202666%16.2%10.8%4.8%1.2%0.53%0.44%
Apr 202663.7%15.7%12.8%5.7%1.2%0.52%0.42%
May 202668.2%13.7%11.2%5%1%0.45%0.37%
Jun 202669.7%14%9.4%5.1%1%0.46%0.38%
Jul 202669.7%14%9.4%5.1%1%0.46%0.38%
Aug 202668.2%13.7%11.2%5%1%0.45%0.37%
Sep 202669.7%14%9.4%5.1%1%0.46%0.38%

  1. 1.Mobil

    69.7%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Valvoline

    14%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Liqui Moly

    9.4%

    Held 3rd. 450K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  4. 4.Castrol

    5.1%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Pennzoil

    1%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Shell Helix

    0.46%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Quaker State

    0.38%

    Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Liqui Moly and its closest rivals

Every comparison with Liqui Moly

How has branded search demand for Liqui Moly changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Liqui Moly worldwide fell from 550K to 450K.
  • Across the 12 months ending September 2026, Liqui Moly’s estimated Share of Search among motor oil brands worldwide decreased from 10.9% to 9.4%.
  • Across the 12 months ending September 2026, Liqui Moly’s estimated Share of Search among motor oil brands worldwide peaked at 12.8% in April 2026 and was lowest at 9.4% in June 2026.

How did search popularity change for motor oil brands worldwide in September 2026?

  1. In September 2026, Mobil gained estimated Share of Search among motor oil brands worldwide, from 68.2% to 69.7%.

  2. In September 2026, Liqui Moly lost estimated Share of Search among motor oil brands worldwide, from 11.2% to 9.4%.

  3. Estimated monthly branded searches for Quaker State worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  4. Estimated monthly branded searches for Valvoline worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

How is Liqui Moly measured?

Brandwave collects information about searches that people make online using Liqui Moly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • liquimoly

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