Brandwave

How popular isShell Helix in search?

In August 2026, there were an estimated 22.2K branded searches for Shell Helix worldwide which held steady over the last 11 months. Shell Helix holds 0.45% estimated Share of Search among motor oil brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mobil68.2%
  2. Valvoline13.7%
  3. Liqui Moly11.2%
  4. Castrol5%
  5. Pennzoil1%
  6. Shell Helix0.45%
  7. Quaker State0.37%
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Which motor oil brands compete with Shell Helix?

Shell Helix against motor oil brands worldwide, by month

Share of Search by month for Mobil, Valvoline, Liqui Moly, Castrol, Shell Helix. The figures are in the table below the chart.

View monthly share of search table
MonthMobilValvolineLiqui MolyCastrolPennzoilShell HelixQuaker State
Oct 202566.2%16.3%10.9%4.9%0.98%0.44%0.44%
Nov 202563%18.9%10.3%5.7%1.1%0.51%0.42%
Dec 202565.3%16%10.7%5.9%1.2%0.53%0.43%
Jan 202662.8%18.9%10.3%5.6%1.4%0.51%0.51%
Feb 202660.6%18.2%12.2%6.7%1.3%0.6%0.49%
Mar 202666%16.2%10.8%4.8%1.2%0.53%0.44%
Apr 202663.7%15.7%12.8%5.7%1.2%0.52%0.42%
May 202668.2%13.7%11.2%5%1%0.45%0.37%
Jun 202669.7%14%9.4%5.1%1%0.46%0.38%
Jul 202669.7%14%9.4%5.1%1%0.46%0.38%
Aug 202668.2%13.7%11.2%5%1%0.45%0.37%
Sep 2026———————

  1. 1.Mobil

    68.2%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Valvoline

    13.7%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Liqui Moly

    11.2%

    Held 3rd. 550K estimated branded searches, +22.2% vs prior month. Share +1.8 points.

  4. 4.Castrol

    5%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Pennzoil

    1%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Shell Helix

    0.45%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Quaker State

    0.37%

    Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Shell Helix and its closest rivals

How has branded search demand for Shell Helix changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Shell Helix worldwide held steady at 22.2K.
  • Across the 11 months ending August 2026, Shell Helix rose from 7th to 6th among motor oil brands worldwide.

How did search popularity change for motor oil brands worldwide in August 2026?

  1. In August 2026, Liqui Moly gained estimated Share of Search among motor oil brands worldwide, from 9.4% to 11.2%.

  2. In August 2026, Mobil lost estimated Share of Search among motor oil brands worldwide, from 69.7% to 68.2%.

  3. Estimated monthly branded searches for Quaker State worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  4. Estimated monthly branded searches for Valvoline worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

How is Shell Helix measured?

Brandwave collects information about searches that people make online using Shell Helix’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • shell helix

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How the Brand Demand Index is measured

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