Shell Helix vs Valvoline:Which is more popular by branded search?

Name: Shell Helix vs Valvoline: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Valvoline had more branded searches than Shell Helix among motor oil brands worldwide. Valvoline was estimated to have 673K branded searches compared to Shell Helix’s 22.2K, and held a 13.7% Share of Search versus Shell Helix’s 0.45%. These are worldwide searches for English-language branded terms.

Share of Search among motor oil brands worldwide in August 2026Which is more popular in search, Shell Helix or Valvoline?

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Which is more popular in search, Shell Helix or Valvoline?

Compare the motor oil brands motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Shell Helix and Valvoline among motor oil brands worldwide, by month

Month	Mobil	Valvoline	Liqui Moly	Castrol	Pennzoil	Shell Helix	Quaker State
Oct 2025	66.2%	16.3%	10.9%	4.9%	0.98%	0.44%	0.44%
Nov 2025	63%	18.9%	10.3%	5.7%	1.1%	0.51%	0.42%
Dec 2025	65.3%	16%	10.7%	5.9%	1.2%	0.53%	0.43%
Jan 2026	62.8%	18.9%	10.3%	5.6%	1.4%	0.51%	0.51%
Feb 2026	60.6%	18.2%	12.2%	6.7%	1.3%	0.6%	0.49%
Mar 2026	66%	16.2%	10.8%	4.8%	1.2%	0.53%	0.44%
Apr 2026	63.7%	15.7%	12.8%	5.7%	1.2%	0.52%	0.42%
May 2026	68.2%	13.7%	11.2%	5%	1%	0.45%	0.37%
Jun 2026	69.7%	14%	9.4%	5.1%	1%	0.46%	0.38%
Jul 2026	69.7%	14%	9.4%	5.1%	1%	0.46%	0.38%
Aug 2026	68.2%	13.7%	11.2%	5%	1%	0.45%	0.37%
Sep 2026	—	—	—	—	—	—	—

How has the Shell Helix and Valvoline comparison changed over the last 12 months?

3 findings

Valvoline was ahead of Shell Helix in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Shell Helix’s estimated Share of Search among motor oil brands worldwide moved from 0.44% to 0.45%, and its estimated monthly branded searches held steady at 22.2K.
Across the 11 months ending August 2026, Valvoline’s estimated Share of Search among motor oil brands worldwide moved from 16.3% to 13.7%, and its estimated monthly branded searches moved from 823K to 673K.

How did search popularity change for motor oil brands worldwide in August 2026?

1 change

Estimated monthly branded searches for Valvoline worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Shell Helix’s and Valvoline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.