Brandwave

Motor oil brands:Which brands are most popular in search?

In August 2026, Mobil was the most searched among motor oil brands worldwide, with an estimated 3.4M branded searches and 68.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mobil68.2%
  2. Valvoline13.7%
  3. Liqui Moly11.2%
  4. Castrol5%
  5. Pennzoil1%
  6. Shell Helix0.45%
  7. Quaker State0.37%

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Share of SearchLeaderboard

Compare the motor oil brands motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among motor oil brands worldwide, by month

Share of Search by month for Mobil, Valvoline, Liqui Moly, Castrol. The figures are in the table below the chart.

View monthly share of search table
MonthMobilValvolineLiqui MolyCastrolPennzoilShell HelixQuaker State
Oct 202566.2%16.3%10.9%4.9%0.98%0.44%0.44%
Nov 202563%18.9%10.3%5.7%1.1%0.51%0.42%
Dec 202565.3%16%10.7%5.9%1.2%0.53%0.43%
Jan 202662.8%18.9%10.3%5.6%1.4%0.51%0.51%
Feb 202660.6%18.2%12.2%6.7%1.3%0.6%0.49%
Mar 202666%16.2%10.8%4.8%1.2%0.53%0.44%
Apr 202663.7%15.7%12.8%5.7%1.2%0.52%0.42%
May 202668.2%13.7%11.2%5%1%0.45%0.37%
Jun 202669.7%14%9.4%5.1%1%0.46%0.38%
Jul 202669.7%14%9.4%5.1%1%0.46%0.38%
Aug 202668.2%13.7%11.2%5%1%0.45%0.37%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Mobil

    68.2%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Valvoline

    13.7%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Liqui Moly

    11.2%

    Held 3rd. 550K estimated branded searches, +22.2% vs prior month. Share +1.8 points.

  4. 4.Castrol

    5%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Pennzoil

    1%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Shell Helix

    0.45%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Quaker State

    0.37%

    Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among motor oil brands worldwide?

In August 2026, Mobil was the most searched among motor oil brands worldwide, with an estimated 3.4M branded searches and 68.2% estimated Share of Search within this set. Valvoline is in 2nd place, 54.5 percentage points behind at 13.7% Share of Search.

Global motor oil brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Mobil66.2% → 68.2%69.7%Jun 202660.6%Feb 20261st
Valvoline16.3% → 13.7%18.9%Nov 202513.7%May 20262nd
Liqui Moly10.9% → 11.2%12.8%Apr 20269.4%Jun 20263rd
Castrol4.9% → 5%6.7%Feb 20264.8%Mar 20264th
Pennzoil0.98% → 1%1.4%Jan 20260.98%Oct 20255th
Shell Helix0.44% → 0.45%0.6%Feb 20260.44%Oct 20257th → 6th
Quaker State0.44% → 0.37%0.51%Jan 20260.37%May 20266th → 7th

Each finding as a sentence

  • Across the 11 months ending August 2026, Mobil’s estimated Share of Search among motor oil brands worldwide increased from 66.2% to 68.2%.
  • Across the 11 months ending August 2026, Valvoline’s estimated Share of Search among motor oil brands worldwide decreased from 16.3% to 13.7%.
  • Across the 11 months ending August 2026, Mobil’s estimated Share of Search among motor oil brands worldwide peaked at 69.7% in June 2026 and was lowest at 60.6% in February 2026.
  • Across the 11 months ending August 2026, Valvoline’s estimated Share of Search among motor oil brands worldwide peaked at 18.9% in November 2025 and was lowest at 13.7% in May 2026.
  • Across the 11 months ending August 2026, Liqui Moly’s estimated Share of Search among motor oil brands worldwide peaked at 12.8% in April 2026 and was lowest at 9.4% in June 2026.
  • Across the 11 months ending August 2026, Castrol’s estimated Share of Search among motor oil brands worldwide peaked at 6.7% in February 2026 and was lowest at 4.8% in March 2026.
  • Across the 11 months ending August 2026, Shell Helix rose from 7th to 6th among motor oil brands worldwide.
  • Across the 11 months ending August 2026, Quaker State fell from 6th to 7th among motor oil brands worldwide.
  • Across the 11 months ending August 2026, Liqui Moly, Castrol and Pennzoil held steady: their estimated Share of Search among motor oil brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for motor oil brands worldwide in August 2026?

  1. In August 2026, Liqui Moly gained estimated Share of Search among motor oil brands worldwide, from 9.4% to 11.2%.

  2. In August 2026, Mobil lost estimated Share of Search among motor oil brands worldwide, from 69.7% to 68.2%.

  3. Estimated monthly branded searches for Quaker State worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  4. Estimated monthly branded searches for Valvoline worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

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