Brandwave

How popular isValvoline in search?

In August 2026, there were an estimated 673K branded searches for Valvoline worldwide which is down 18.2% over the last 11 months. Valvoline holds 13.7% estimated Share of Search among motor oil brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mobil68.2%
  2. Valvoline13.7%
  3. Liqui Moly11.2%
  4. Castrol5%
  5. Pennzoil1%
  6. Shell Helix0.45%
  7. Quaker State0.37%
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Which motor oil brands compete with Valvoline?

Valvoline against motor oil brands worldwide, by month

Share of Search by month for Mobil, Valvoline, Liqui Moly, Castrol. The figures are in the table below the chart.

View monthly share of search table
MonthMobilValvolineLiqui MolyCastrolPennzoilShell HelixQuaker State
Oct 202566.2%16.3%10.9%4.9%0.98%0.44%0.44%
Nov 202563%18.9%10.3%5.7%1.1%0.51%0.42%
Dec 202565.3%16%10.7%5.9%1.2%0.53%0.43%
Jan 202662.8%18.9%10.3%5.6%1.4%0.51%0.51%
Feb 202660.6%18.2%12.2%6.7%1.3%0.6%0.49%
Mar 202666%16.2%10.8%4.8%1.2%0.53%0.44%
Apr 202663.7%15.7%12.8%5.7%1.2%0.52%0.42%
May 202668.2%13.7%11.2%5%1%0.45%0.37%
Jun 202669.7%14%9.4%5.1%1%0.46%0.38%
Jul 202669.7%14%9.4%5.1%1%0.46%0.38%
Aug 202668.2%13.7%11.2%5%1%0.45%0.37%
Sep 2026———————

  1. 1.Mobil

    68.2%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Valvoline

    13.7%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Liqui Moly

    11.2%

    Held 3rd. 550K estimated branded searches, +22.2% vs prior month. Share +1.8 points.

  4. 4.Castrol

    5%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Pennzoil

    1%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Shell Helix

    0.45%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Quaker State

    0.37%

    Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Valvoline and its closest rivals

How has branded search demand for Valvoline changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Valvoline worldwide fell from 823K to 673K.
  • Across the 11 months ending August 2026, Valvoline’s estimated Share of Search among motor oil brands worldwide decreased from 16.3% to 13.7%.
  • Across the 11 months ending August 2026, Valvoline’s estimated Share of Search among motor oil brands worldwide peaked at 18.9% in November 2025 and was lowest at 13.7% in May 2026.

How did search popularity change for motor oil brands worldwide in August 2026?

  1. In August 2026, Liqui Moly gained estimated Share of Search among motor oil brands worldwide, from 9.4% to 11.2%.

  2. In August 2026, Mobil lost estimated Share of Search among motor oil brands worldwide, from 69.7% to 68.2%.

  3. Estimated monthly branded searches for Quaker State worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  4. Estimated monthly branded searches for Valvoline worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

How is Valvoline measured?

Brandwave collects information about searches that people make online using Valvoline’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • valvoline

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How the Brand Demand Index is measured

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