How popular isValvoline in search?
In August 2026, there were an estimated 673K branded searches for Valvoline worldwide which is down 18.2% over the last 11 months. Valvoline holds 13.7% estimated Share of Search among motor oil brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Mobil68.2%
Valvoline13.7%
Liqui Moly11.2%
Castrol5%
Pennzoil1%- Shell Helix0.45%
Quaker State0.37%
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Which motor oil brands compete with Valvoline?
Share of Search by month for Mobil, Valvoline, Liqui Moly, Castrol. The figures are in the table below the chart.
View monthly share of search table
| Month | Mobil | Valvoline | Liqui Moly | Castrol | Pennzoil | Shell Helix | Quaker State |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.2% | 16.3% | 10.9% | 4.9% | 0.98% | 0.44% | 0.44% |
| Nov 2025 | 63% | 18.9% | 10.3% | 5.7% | 1.1% | 0.51% | 0.42% |
| Dec 2025 | 65.3% | 16% | 10.7% | 5.9% | 1.2% | 0.53% | 0.43% |
| Jan 2026 | 62.8% | 18.9% | 10.3% | 5.6% | 1.4% | 0.51% | 0.51% |
| Feb 2026 | 60.6% | 18.2% | 12.2% | 6.7% | 1.3% | 0.6% | 0.49% |
| Mar 2026 | 66% | 16.2% | 10.8% | 4.8% | 1.2% | 0.53% | 0.44% |
| Apr 2026 | 63.7% | 15.7% | 12.8% | 5.7% | 1.2% | 0.52% | 0.42% |
| May 2026 | 68.2% | 13.7% | 11.2% | 5% | 1% | 0.45% | 0.37% |
| Jun 2026 | 69.7% | 14% | 9.4% | 5.1% | 1% | 0.46% | 0.38% |
| Jul 2026 | 69.7% | 14% | 9.4% | 5.1% | 1% | 0.46% | 0.38% |
| Aug 2026 | 68.2% | 13.7% | 11.2% | 5% | 1% | 0.45% | 0.37% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.2% | 3.4M | 0% | -1.4 points | |
| 2, held 2nd | 13.7% | 673K | 0% | -0.3 points | |
| 3, held 3rd | 11.2% | 550K | +22.2% | +1.8 points | |
| 4, held 4th | 5% | 246K | 0% | -0.1 points | |
| 5, held 5th | 1% | 49.5K | 0% | 0 points | |
| 6, held 6th | 0.45% | 22.2K | 0% | 0 points | |
| 7, held 7th | 0.37% | 18.1K | 0% | 0 points |
1.
68.2%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -1.4 points.
13.7%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.3 points.
11.2%
Held 3rd. 550K estimated branded searches, +22.2% vs prior month. Share +1.8 points.
4.
Castrol5%
Held 4th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Pennzoil1%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
0.45%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
0.37%
Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Valvoline and its closest rivals
How has branded search demand for Valvoline changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Valvoline worldwide fell from 823K to 673K.
- Across the 11 months ending August 2026, Valvoline’s estimated Share of Search among motor oil brands worldwide decreased from 16.3% to 13.7%.
- Across the 11 months ending August 2026, Valvoline’s estimated Share of Search among motor oil brands worldwide peaked at 18.9% in November 2025 and was lowest at 13.7% in May 2026.
How did search popularity change for motor oil brands worldwide in August 2026?
4 changes
In August 2026, Liqui Moly gained estimated Share of Search among motor oil brands worldwide, from 9.4% to 11.2%.
In August 2026, Mobil lost estimated Share of Search among motor oil brands worldwide, from 69.7% to 68.2%.
Estimated monthly branded searches for Quaker State worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
Estimated monthly branded searches for Valvoline worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.
How is Valvoline measured?
Brandwave collects information about searches that people make online using Valvoline’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- valvoline
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Is Valvoline your brand?
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