Quaker State vs Shell Helix:Which is more popular by branded search?
In August 2026, Shell Helix had more branded searches than Quaker State among motor oil brands worldwide. Shell Helix was estimated to have 22.2K branded searches compared to Quaker State’s 18.1K, and held a 0.45% Share of Search versus Quaker State’s 0.37%. These are worldwide searches for English-language branded terms.
Follow Quaker State vs Shell Helix and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Quaker State or Shell Helix?
Compare the motor oil brands motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shell Helix, Quaker State. The figures are in the table below the chart.
View monthly share of search table
| Month | Mobil | Valvoline | Liqui Moly | Castrol | Pennzoil | Shell Helix | Quaker State |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.2% | 16.3% | 10.9% | 4.9% | 0.98% | 0.44% | 0.44% |
| Nov 2025 | 63% | 18.9% | 10.3% | 5.7% | 1.1% | 0.51% | 0.42% |
| Dec 2025 | 65.3% | 16% | 10.7% | 5.9% | 1.2% | 0.53% | 0.43% |
| Jan 2026 | 62.8% | 18.9% | 10.3% | 5.6% | 1.4% | 0.51% | 0.51% |
| Feb 2026 | 60.6% | 18.2% | 12.2% | 6.7% | 1.3% | 0.6% | 0.49% |
| Mar 2026 | 66% | 16.2% | 10.8% | 4.8% | 1.2% | 0.53% | 0.44% |
| Apr 2026 | 63.7% | 15.7% | 12.8% | 5.7% | 1.2% | 0.52% | 0.42% |
| May 2026 | 68.2% | 13.7% | 11.2% | 5% | 1% | 0.45% | 0.37% |
| Jun 2026 | 69.7% | 14% | 9.4% | 5.1% | 1% | 0.46% | 0.38% |
| Jul 2026 | 69.7% | 14% | 9.4% | 5.1% | 1% | 0.46% | 0.38% |
| Aug 2026 | 68.2% | 13.7% | 11.2% | 5% | 1% | 0.45% | 0.37% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Quaker State and Shell Helix comparison changed over the last 12 months?
3 findings
- Shell Helix was ahead of Quaker State in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Quaker State’s estimated Share of Search among motor oil brands worldwide moved from 0.44% to 0.37%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 11 months ending August 2026, Shell Helix’s estimated Share of Search among motor oil brands worldwide moved from 0.44% to 0.45%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for motor oil brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Quaker State worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Quaker State’s and Shell Helix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Quaker State
1 branded search term
- quaker state
Shell Helix
1 branded search term
- shell helix
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.