Liqui Moly vs Quaker State:Which is more popular by branded search?
In August 2026, Liqui Moly had more branded searches than Quaker State among motor oil brands worldwide. Liqui Moly was estimated to have 1.1M branded searches compared to Quaker State’s 18.1K, and held a 20.2% Share of Search versus Quaker State’s 0.33%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Liqui Moly or Quaker State?
Compare the motor oil brands motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Liqui Moly, Quaker State. The figures are in the table below the chart.
View monthly share of search table
| Month | Mobil | Liqui Moly | Valvoline | Castrol | Pennzoil | Shell Helix | Quaker State |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.7% | 19.6% | 14.7% | 4.4% | 0.88% | 0.4% | 0.4% |
| Nov 2025 | 57.1% | 18.8% | 17.2% | 5.1% | 1% | 0.46% | 0.38% |
| Dec 2025 | 58.9% | 19.4% | 14.5% | 5.3% | 1.1% | 0.48% | 0.39% |
| Jan 2026 | 56.9% | 18.7% | 17.1% | 5.1% | 1.3% | 0.46% | 0.46% |
| Feb 2026 | 54% | 21.7% | 16.2% | 5.9% | 1.2% | 0.54% | 0.44% |
| Mar 2026 | 59.5% | 19.5% | 14.6% | 4.4% | 1.1% | 0.48% | 0.39% |
| Apr 2026 | 56.5% | 22.7% | 13.9% | 5.1% | 1% | 0.46% | 0.37% |
| May 2026 | 61.4% | 20.2% | 12.3% | 4.5% | 0.91% | 0.41% | 0.33% |
| Jun 2026 | 63.7% | 17.1% | 12.8% | 4.7% | 0.94% | 0.42% | 0.34% |
| Jul 2026 | 63.7% | 17.1% | 12.8% | 4.7% | 0.94% | 0.42% | 0.34% |
| Aug 2026 | 61.4% | 20.2% | 12.3% | 4.5% | 0.91% | 0.41% | 0.33% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Liqui Moly and Quaker State comparison changed over the last 12 months?
3 findings
- Liqui Moly was ahead of Quaker State in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Liqui Moly’s estimated Share of Search among motor oil brands worldwide moved from 19.6% to 20.2%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 11 months ending August 2026, Quaker State’s estimated Share of Search among motor oil brands worldwide moved from 0.4% to 0.33%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for motor oil brands worldwide in August 2026?
2 changes
In August 2026, Liqui Moly gained estimated Share of Search among motor oil brands worldwide, from 17.1% to 20.2%.
Estimated monthly branded searches for Quaker State worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Liqui Moly’s and Quaker State’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Liqui Moly
2 branded search terms
- liqui moly
- liquimoly
Quaker State
1 branded search term
- quaker state
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