BMW vs Midas:Which is searched more?
In September 2026, BMW had more branded searches than Midas among coolant Flush brands worldwide. BMW was estimated to have 9.1M branded searches compared to Midas’ 1.2M, and held a 44.3% Share of Search versus Midas’ 5.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BMW or Midas?
Compare the coolant flush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BMW, Midas. The figures are in the table below the chart.
View monthly share of search table
| Month | BMW | Ford | Diesel | Subaru | Midas | Liqui Moly | Cummins | Caterpillar |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 21.5% | 7.9% | 14.4% | 5.2% | 2.4% | 1.1% | 0.01% |
| Nov 2025 | 42.2% | 23.1% | 10.3% | 15.5% | 5.6% | 2.1% | 1.1% | 0.01% |
| Dec 2025 | 43% | 23.5% | 8.6% | 15.8% | 5.7% | 2.1% | 1.2% | 0.01% |
| Jan 2026 | 47.8% | 21.6% | 7.9% | 14.4% | 5.3% | 1.9% | 1.1% | 0.01% |
| Feb 2026 | 46.9% | 21% | 9.4% | 14.1% | 5.1% | 2.3% | 1.3% | 0.01% |
| Mar 2026 | 45.9% | 20.7% | 11.3% | 13.8% | 5% | 2.3% | 1% | 0.01% |
| Apr 2026 | 44.1% | 19.7% | 13.2% | 13.2% | 5.9% | 2.7% | 1.2% | 0.01% |
| May 2026 | 43.9% | 19.6% | 10.7% | 16.1% | 5.9% | 2.6% | 1.2% | 0.01% |
| Jun 2026 | 45.7% | 20.5% | 9.2% | 13.7% | 7.5% | 2.3% | 1.2% | 0.01% |
| Jul 2026 | 46.4% | 20.7% | 9.3% | 13.9% | 6.2% | 2.3% | 1.2% | 0.01% |
| Aug 2026 | 45.2% | 20.2% | 11.1% | 13.5% | 6% | 2.7% | 1.2% | 0.01% |
| Sep 2026 | 44.3% | 19.8% | 13.3% | 13.3% | 5.9% | 2.2% | 1.2% | 0.01% |
How has the BMW and Midas comparison changed over the last 12 months?
3 findings
- BMW was ahead of Midas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BMW’s estimated Share of Search among coolant Flush brands worldwide moved from 47.6% to 44.3%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
- Across the 12 months ending September 2026, Midas’ estimated Share of Search among coolant Flush brands worldwide moved from 5.2% to 5.9%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for coolant Flush brands worldwide in September 2026?
2 changes
In September 2026, BMW lost estimated Share of Search among coolant Flush brands worldwide, from 45.2% to 44.3%.
Midas’ estimated Share of Search among coolant Flush brands worldwide has lost ground for 3 months in a row, from 7.5% to 5.9% in September 2026.
Other head-to-heads among coolant Flush brands
How each brand is measured
Brandwave collects information about searches that people make online using BMW’s and Midas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.