Brandwave

How popular isCaterpillar in search?

In September 2026, there were an estimated 2.4K branded searches for Caterpillar worldwide which is down 17.2% over the last 12 months. Caterpillar holds 0.04% estimated Share of Search among steel toe boot brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Timberland38.8%
  2. Dr. Martens31.7%
  3. Ariat11.6%
  4. Red Wing9.5%
  5. Carhartt7.8%
  6. KEEN0.57%
  7. Caterpillar0.04%
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Where does Caterpillar compete?

Caterpillar is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Steel toe boot brands7th of 70.04%Shown below
Safety boots6th of 60.08%Show ranking
Work boot brands5th of 50.12%Show ranking
Skid steer brands6th of 60.17%Show ranking
Forestry mulcher brands4th of 40.17%Show ranking
Work pants brands4th of 50.21%Show ranking
Work shorts brands3rd of 40.51%Show ranking
Mini excavators5th of 60.61%Show ranking
Mining truck brands3rd of 30.67%Show ranking
Digger brands5th of 50.68%Show ranking
Excavator brands8th of 100.74%Show ranking
Forklift battery brands5th of 61.1%Show ranking
Hi vis workwear5th of 61.5%Show ranking
Workwear brands4th of 52.6%Show ranking
Wheel loader brands7th of 82.9%Show ranking
Telehandlers6th of 63.5%Show ranking

Which steel toe boot brands compete with Caterpillar?

Caterpillar against steel toe boot brands worldwide, by month

Share of Search by month for Timberland, Dr. Martens, Ariat, Red Wing, Carhartt, Caterpillar. The figures are in the table below the chart.

View monthly share of search table
MonthTimberlandDr. MartensAriatRed WingCarharttKEENCaterpillar
Oct 202538.9%26%7.8%17.4%9.6%0.29%0.03%
Nov 202542.5%23.3%8.5%12.7%12.7%0.21%0.02%
Dec 202537.7%25.2%9.2%13.8%13.8%0.21%0.02%
Jan 202637.5%25%7.5%20.5%9.2%0.28%0.03%
Feb 202640.1%26.8%9.8%14.7%8%0.44%0.04%
Mar 202627.8%22.8%10.2%34.1%4.6%0.41%0.04%
Apr 202636.9%24.6%13.6%20.2%4.1%0.6%0.05%
May 202641.8%27.9%15.4%10.3%3.8%0.75%0.05%
Jun 202639.2%26.2%17.6%11.8%4.3%0.86%0.06%
Jul 202643%28.7%12.9%10.6%3.9%0.87%0.06%
Aug 202643.5%29.2%13.1%8.7%4.8%0.64%0.05%
Sep 202638.8%31.7%11.6%9.5%7.8%0.57%0.04%

  1. 1.Timberland

    38.8%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -4.8 points.

  2. 2.Dr. Martens

    31.7%

    Held 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +2.5 points.

  3. 3.Ariat

    11.6%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.Red Wing

    9.5%

    Held 4th. 550K estimated branded searches, +22.2% vs prior month. Share +0.8 points.

  5. 5.Carhartt

    7.8%

    Held 5th. 450K estimated branded searches, +82.9% vs prior month. Share +3 points.

  6. 6.KEEN

    0.57%

    Held 6th. 32.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Caterpillar

    0.04%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Caterpillar and its closest rivals

Every comparison with Caterpillar

How has branded search demand for Caterpillar changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Caterpillar worldwide fell from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Caterpillar’s estimated Share of Search among steel toe boot brands worldwide held steady, from 0.03% to 0.04%.

How did search popularity change for steel toe boot brands worldwide in September 2026?

  1. In September 2026, Carhartt gained estimated Share of Search among steel toe boot brands worldwide, from 4.8% to 7.8%.

  2. In September 2026, Dr. Martens gained estimated Share of Search among steel toe boot brands worldwide, from 29.2% to 31.7%.

  3. In September 2026, Red Wing gained estimated Share of Search among steel toe boot brands worldwide, from 8.7% to 9.5%.

  4. In September 2026, Timberland lost estimated Share of Search among steel toe boot brands worldwide, from 43.5% to 38.8%.

  5. In September 2026, Ariat lost estimated Share of Search among steel toe boot brands worldwide, from 13.1% to 11.6%.

  6. Estimated monthly branded searches for KEEN worldwide rose 33.2% over 12 measured months, from 24.7K to 32.9K in September 2026.

How is Caterpillar measured?

Brandwave collects information about searches that people make online using Caterpillar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cat digger

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How the Brand Demand Index is measured

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