Caterpillar vs Leo Workwear:Which is more popular by branded search?
In August 2026, Leo Workwear had more branded searches than Caterpillar among hi vis workwear worldwide. Leo Workwear was estimated to have 3.6K branded searches compared to Caterpillar’s 2.4K, and held a 4.6% Share of Search versus Caterpillar’s 3.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Caterpillar or Leo Workwear?
Compare the hi vis workwear shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Leo Workwear, Caterpillar. The figures are in the table below the chart.
View monthly share of search table
| Month | Snickers Workwear | Mascot | Leo Workwear | Caterpillar | Bisley | Portwest |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.9% | 28.6% | 4.7% | 2.5% | 0.34% | 0.06% |
| Nov 2025 | 60.5% | 33.1% | 3.6% | 2.4% | 0.32% | 0.06% |
| Dec 2025 | 64.9% | 29.1% | 3.1% | 2.6% | 0.28% | 0.04% |
| Jan 2026 | 67.3% | 24.7% | 4.9% | 2.7% | 0.36% | 0.06% |
| Feb 2026 | 67.3% | 24.7% | 4.9% | 2.7% | 0.43% | 0.06% |
| Mar 2026 | 66.9% | 24.5% | 4.9% | 3.2% | 0.43% | 0.1% |
| Apr 2026 | 70.5% | 21.1% | 5.1% | 2.8% | 0.45% | 0.08% |
| May 2026 | 67.8% | 24.9% | 4% | 2.7% | 0.54% | 0.1% |
| Jun 2026 | 66% | 24.1% | 5.9% | 3.2% | 0.64% | 0.12% |
| Jul 2026 | 62.1% | 27.8% | 5.5% | 3.7% | 0.74% | 0.14% |
| Aug 2026 | 63.3% | 28.4% | 4.6% | 3.1% | 0.5% | 0.14% |
| Sep 2026 | — | — | — | — | — | — |
How has the Caterpillar and Leo Workwear comparison changed over the last 12 months?
3 findings
- Leo Workwear was ahead of Caterpillar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among hi vis workwear worldwide moved from 2.5% to 3.1%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Leo Workwear’s estimated Share of Search among hi vis workwear worldwide moved from 4.7% to 4.6%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
How did search popularity change for hi vis workwear worldwide in August 2026?
2 changes
In August 2026, Leo Workwear lost estimated Share of Search among hi vis workwear worldwide, from 5.5% to 4.6%.
In August 2026, Caterpillar lost estimated Share of Search among hi vis workwear worldwide, from 3.7% to 3.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Caterpillar’s and Leo Workwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Caterpillar
1 branded search term
- cat digger
Leo Workwear
1 branded search term
- leo workwear
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.