Brandwave

Hi vis workwear:Which brands are most popular in search?

In August 2026, Snickers Workwear was the most searched among hi vis workwear worldwide, with an estimated 49.5K branded searches and 63.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Snickers Workwear63.3%
  2. Mascot28.4%
  3. Leo Workwear4.6%
  4. Caterpillar3.1%
  5. Bisley0.5%
  6. Portwest0.14%

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Share of SearchLeaderboard

Compare the hi vis workwear shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hi vis workwear worldwide, by month

Share of Search by month for Snickers Workwear, Mascot, Leo Workwear, Caterpillar. The figures are in the table below the chart.

View monthly share of search table
MonthSnickers WorkwearMascotLeo WorkwearCaterpillarBisleyPortwest
Oct 202563.9%28.6%4.7%2.5%0.34%0.06%
Nov 202560.5%33.1%3.6%2.4%0.32%0.06%
Dec 202564.9%29.1%3.1%2.6%0.28%0.04%
Jan 202667.3%24.7%4.9%2.7%0.36%0.06%
Feb 202667.3%24.7%4.9%2.7%0.43%0.06%
Mar 202666.9%24.5%4.9%3.2%0.43%0.1%
Apr 202670.5%21.1%5.1%2.8%0.45%0.08%
May 202667.8%24.9%4%2.7%0.54%0.1%
Jun 202666%24.1%5.9%3.2%0.64%0.12%
Jul 202662.1%27.8%5.5%3.7%0.74%0.14%
Aug 202663.3%28.4%4.6%3.1%0.5%0.14%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Snickers Workwear

    63.3%

    Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  2. 2.Mascot

    28.4%

    Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

  3. 3.Leo Workwear

    4.6%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Caterpillar

    3.1%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Bisley

    0.5%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  6. 6.Portwest

    0.14%

    Held 6th. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among hi vis workwear worldwide?

In August 2026, Snickers Workwear was the most searched among hi vis workwear worldwide, with an estimated 49.5K branded searches and 63.3% estimated Share of Search within this set. Mascot is in 2nd place, 34.9 percentage points behind at 28.4% Share of Search.

Global hi vis workwear, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Snickers Workwear63.9% → 63.3%70.5%Apr 202660.5%Nov 20251st
Mascot28.6% → 28.4%33.1%Nov 202521.1%Apr 20262nd
Leo Workwear4.7% → 4.6%5.9%Jun 20263.1%Dec 20253rd
Caterpillar2.5% → 3.1%3.7%Jul 20262.4%Nov 20254th
Bisley0.34% → 0.5%0.74%Jul 20260.28%Dec 20255th
Portwest0.06% → 0.14%0.14%Aug 20260.04%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Snickers Workwear’s estimated Share of Search among hi vis workwear worldwide decreased from 63.9% to 63.3%.
  • Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among hi vis workwear worldwide increased from 2.5% to 3.1%.
  • Across the 11 months ending August 2026, Snickers Workwear’s estimated Share of Search among hi vis workwear worldwide peaked at 70.5% in April 2026 and was lowest at 60.5% in November 2025.
  • Across the 11 months ending August 2026, Mascot’s estimated Share of Search among hi vis workwear worldwide peaked at 33.1% in November 2025 and was lowest at 21.1% in April 2026.
  • Across the 11 months ending August 2026, Leo Workwear’s estimated Share of Search among hi vis workwear worldwide peaked at 5.9% in June 2026 and was lowest at 3.1% in December 2025.
  • Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among hi vis workwear worldwide peaked at 3.7% in July 2026 and was lowest at 2.4% in November 2025.
  • Across the 11 months ending August 2026, Mascot, Leo Workwear, Bisley and Portwest held steady: their estimated Share of Search among hi vis workwear worldwide each moved less than 0.5 percentage points.

How did search popularity change for hi vis workwear worldwide in August 2026?

  1. In August 2026, Snickers Workwear gained estimated Share of Search among hi vis workwear worldwide, from 62.1% to 63.3%.

  2. In August 2026, Mascot gained estimated Share of Search among hi vis workwear worldwide, from 27.8% to 28.4%.

  3. In August 2026, Leo Workwear lost estimated Share of Search among hi vis workwear worldwide, from 5.5% to 4.6%.

  4. In August 2026, Caterpillar lost estimated Share of Search among hi vis workwear worldwide, from 3.7% to 3.1%.

  5. Estimated monthly branded searches for Portwest worldwide rose 57.1% over 11 measured months, from 70 to 110 in August 2026.

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