Caterpillar vs Snickers Workwear:Which is more popular by branded search?

Name: Caterpillar vs Snickers Workwear: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Snickers Workwear had more branded searches than Caterpillar among hi vis workwear worldwide. Snickers Workwear was estimated to have 49.5K branded searches compared to Caterpillar’s 2.4K, and held a 63.3% Share of Search versus Caterpillar’s 3.1%. These are worldwide searches for English-language branded terms.

Share of Search among hi vis workwear worldwide in August 2026Which is more popular in search, Caterpillar or Snickers Workwear?

Caterpillar3.1%2.4K searches

vs

Snickers Workwear63.3%49.5K searches

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Which is more popular in search, Caterpillar or Snickers Workwear?

Compare the hi vis workwear shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Caterpillar and Snickers Workwear among hi vis workwear worldwide, by month

Month	Snickers Workwear	Mascot	Leo Workwear	Caterpillar	Bisley	Portwest
Oct 2025	63.9%	28.6%	4.7%	2.5%	0.34%	0.06%
Nov 2025	60.5%	33.1%	3.6%	2.4%	0.32%	0.06%
Dec 2025	64.9%	29.1%	3.1%	2.6%	0.28%	0.04%
Jan 2026	67.3%	24.7%	4.9%	2.7%	0.36%	0.06%
Feb 2026	67.3%	24.7%	4.9%	2.7%	0.43%	0.06%
Mar 2026	66.9%	24.5%	4.9%	3.2%	0.43%	0.1%
Apr 2026	70.5%	21.1%	5.1%	2.8%	0.45%	0.08%
May 2026	67.8%	24.9%	4%	2.7%	0.54%	0.1%
Jun 2026	66%	24.1%	5.9%	3.2%	0.64%	0.12%
Jul 2026	62.1%	27.8%	5.5%	3.7%	0.74%	0.14%
Aug 2026	63.3%	28.4%	4.6%	3.1%	0.5%	0.14%
Sep 2026	—	—	—	—	—	—

How has the Caterpillar and Snickers Workwear comparison changed over the last 12 months?

3 findings

Snickers Workwear was ahead of Caterpillar in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among hi vis workwear worldwide moved from 2.5% to 3.1%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
Across the 11 months ending August 2026, Snickers Workwear’s estimated Share of Search among hi vis workwear worldwide moved from 63.9% to 63.3%, and its estimated monthly branded searches moved from 74K to 49.5K.

How did search popularity change for hi vis workwear worldwide in August 2026?

2 changes

In August 2026, Snickers Workwear gained estimated Share of Search among hi vis workwear worldwide, from 62.1% to 63.3%.
In August 2026, Caterpillar lost estimated Share of Search among hi vis workwear worldwide, from 3.7% to 3.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Caterpillar’s and Snickers Workwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.