How popular isCaterpillar in search?
In August 2026, there were an estimated 2.4K branded searches for Caterpillar worldwide which is down 17.2% over the last 11 months. Caterpillar holds 3.1% estimated Share of Search among hi vis workwear worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Snickers Workwear63.3%Mascot28.4%
Leo Workwear4.6%- Caterpillar3.1%
Bisley0.5%
Portwest0.14%
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Which hi vis workwear compete with Caterpillar?
Share of Search by month for Snickers Workwear, Mascot, Leo Workwear, Caterpillar. The figures are in the table below the chart.
View monthly share of search table
| Month | Snickers Workwear | Mascot | Leo Workwear | Caterpillar | Bisley | Portwest |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.9% | 28.6% | 4.7% | 2.5% | 0.34% | 0.06% |
| Nov 2025 | 60.5% | 33.1% | 3.6% | 2.4% | 0.32% | 0.06% |
| Dec 2025 | 64.9% | 29.1% | 3.1% | 2.6% | 0.28% | 0.04% |
| Jan 2026 | 67.3% | 24.7% | 4.9% | 2.7% | 0.36% | 0.06% |
| Feb 2026 | 67.3% | 24.7% | 4.9% | 2.7% | 0.43% | 0.06% |
| Mar 2026 | 66.9% | 24.5% | 4.9% | 3.2% | 0.43% | 0.1% |
| Apr 2026 | 70.5% | 21.1% | 5.1% | 2.8% | 0.45% | 0.08% |
| May 2026 | 67.8% | 24.9% | 4% | 2.7% | 0.54% | 0.1% |
| Jun 2026 | 66% | 24.1% | 5.9% | 3.2% | 0.64% | 0.12% |
| Jul 2026 | 62.1% | 27.8% | 5.5% | 3.7% | 0.74% | 0.14% |
| Aug 2026 | 63.3% | 28.4% | 4.6% | 3.1% | 0.5% | 0.14% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.3% | 49.5K | +22.2% | +1.2 points | |
| 2, held 2nd | 28.4% | 22.2K | +22.7% | +0.6 points | |
| 3, held 3rd | 4.6% | 3.6K | 0% | -0.9 points | |
| 4, held 4th | 3.1% | 2.4K | 0% | -0.6 points | |
| 5, held 5th | 0.5% | 390 | -18.8% | -0.2 points | |
| 6, held 6th | 0.14% | 110 | +22.2% | 0 points |
63.3%
Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.2 points.
2.
28.4%
Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.6 points.
4.6%
Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share -0.9 points.
3.1%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share -0.6 points.
5.
0.5%
Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.2 points.
6.
0.14%
Held 6th. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.
Compare search popularity between Caterpillar and its closest rivals
Every comparison with Caterpillar
27 comparisons
- Blundstone vs Caterpillar
- Bobcat vs Caterpillar
- Case vs Caterpillar
- Caterpillar vs Dr. Martens
- Caterpillar vs Gehl
- Caterpillar vs Genie
- Caterpillar vs JCB
- Caterpillar vs John Deere
- Caterpillar vs Kubota
- Caterpillar vs Leo Workwear
- Caterpillar vs Manitou
- Caterpillar vs Mascot
- Caterpillar vs Merlo
- Caterpillar vs Red Wing
- Caterpillar vs Snickers Workwear
- Caterpillar vs Steel Blue
- Caterpillar vs Timberland PRO
- Ariat vs Caterpillar
- Carhartt WIP vs Caterpillar
- Caterpillar vs Dickies
- Caterpillar vs Hard Yakka
- Caterpillar vs Oliver
- Caterpillar vs Takeuchi
- Caterpillar vs Yanmar
- Bisley vs Caterpillar
- Caterpillar vs Komatsu
- Caterpillar vs Portwest
How has branded search demand for Caterpillar changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Caterpillar worldwide fell from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among hi vis workwear worldwide increased from 2.5% to 3.1%.
- Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among hi vis workwear worldwide peaked at 3.7% in July 2026 and was lowest at 2.4% in November 2025.
How did search popularity change for hi vis workwear worldwide in August 2026?
5 changes
In August 2026, Snickers Workwear gained estimated Share of Search among hi vis workwear worldwide, from 62.1% to 63.3%.
In August 2026, Mascot gained estimated Share of Search among hi vis workwear worldwide, from 27.8% to 28.4%.
In August 2026, Leo Workwear lost estimated Share of Search among hi vis workwear worldwide, from 5.5% to 4.6%.
In August 2026, Caterpillar lost estimated Share of Search among hi vis workwear worldwide, from 3.7% to 3.1%.
Estimated monthly branded searches for Portwest worldwide rose 57.1% over 11 measured months, from 70 to 110 in August 2026.
Where does Caterpillar compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Safety boots | 6th of 6 | 0.06% | Show ranking |
| Workwear brands | 4th of 5 | 0.09% | Show ranking |
| Skid steer brands | 6th of 6 | 0.11% | Show ranking |
| Work boot brands | 5th of 5 | 0.13% | Show ranking |
| Mini excavators | 5th of 6 | 0.61% | Show ranking |
| Hi vis workwear | 4th of 6 | 3.1% | Shown above |
| Telehandlers | 6th of 6 | 3.9% | Show ranking |
How is Caterpillar measured?
Brandwave collects information about searches that people make online using Caterpillar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- cat digger
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Is Caterpillar your brand?
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