Brandwave

Soundcraft vs Yamaha:Which is more popular?

In September 2026, Yamaha had more branded searches than Soundcraft among analog mixer brands worldwide. Yamaha had about 57,400 branded searches, while Soundcraft had 33,100. Yamaha made up 25.1% of all analog mixer brand searches we track, and Soundcraft accounted for 14.5%. When we asked ChatGPT and Google AI Overviews about analog mixer brands, Yamaha appeared in all five answers and Soundcraft in three. Yamaha was mentioned before Soundcraft in three out of four answers.

Among analog mixer brands worldwide in September 2026

Who do people search for more?

Yamaha, about 73% more searches than Soundcraft

Yamaha 57.4K searchesSoundcraft 33.1K searches

Who does AI mention more?

Yamaha, mentioned in every answer we collected

Yamaha in 5 of 5Soundcraft in 3 of 5

Who does AI recommend more?

Yamaha, named ahead of Soundcraft in 3 of 4 answers

Yamaha first in 3Soundcraft first in 1

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Top analog mixer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yamaha appeared in all five answers. Soundcraft was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Yamaha was listed before Soundcraft in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Allen & Heath1st
  2. Yamaha2nd
  3. Soundcraft3rd
  4. Mackie4th
  5. Midas5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Allen & Heath3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mackie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Soundcraft3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about analog mixer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Soundcraft or Yamaha more popular in search?

This chart shows how often people search Google for Soundcraft and Yamaha by name. Each line represents a brand's share of searches for all five analog mixer brands we track, month by month, from English-language searches worldwide.

Soundcraft and Yamaha among analog mixer brands worldwide, by month

Share of searches by month for Yamaha, Soundcraft. The figures are in the table below the chart.

View monthly share of searches table
MonthMidasYamahaAllen & HeathMackieSoundcraft
Oct 202526.5%24.2%18.7%15.3%15.3%
Nov 202527%24.5%19.5%15.9%13%
Dec 202524.7%25.8%16.3%19.9%13.3%
Jan 202624.5%25.9%20%16.3%13.4%
Feb 202625.3%27.2%20.3%13.6%13.6%
Mar 202626.2%26.5%19%15.5%12.7%
Apr 202626.9%25.9%19%15.5%12.7%
May 202628.4%24.8%18.8%15.4%12.6%
Jun 202625.2%27.8%16.7%16.7%13.7%
Jul 202625.6%28.5%17.2%17.2%11.5%
Aug 202624.8%28.6%16.5%16.5%13.5%
Sep 202625.1%25.1%17.7%17.7%14.5%

How has the Soundcraft and Yamaha comparison changed over the last 12 months?

3 findings
  • Yamaha was ahead of Soundcraft in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Soundcraft’s share of searches among analog mixer brands worldwide moved from 15.3% to 14.5%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 12 months ending September 2026, Yamaha’s share of searches among analog mixer brands worldwide moved from 24.2% to 25.1%, and its estimated monthly branded searches moved from 52.5K to 57.4K.

How did search popularity change for analog mixer brands worldwide in September 2026?

2 changes

  1. In September 2026, Soundcraft gained share of searches among analog mixer brands worldwide, from 13.5% to 14.5%.

  2. In September 2026, Yamaha lost share of searches among analog mixer brands worldwide, from 28.6% to 25.1%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Soundcraft’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Soundcraft

1 branded search term

  • soundcraft

Yamaha

3 branded search terms

  • yamaha mg10xu
  • yamaha mixer
  • yamaha mixing console

How the Brand Demand Index is measured

Other head-to-heads among analog mixer brands

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